[Air-L] New Book out now: Interdiscursive Readings in Cultural Consumer Research

[george rossolatos]

*Title: *Interdiscursive Readings in Cultural Consumer Research

*Publishing house: *Cambridge Scholars Publishing

*ISBN (print):    *978-1-5275-1372-3

*Author: *George Rossolatos

*Release date: *August 2018

*Pages: *350



The cultural consumption research landscape of the 21st century is marked
by an increasing cross-disciplinary fermentation. At the same time,
cultural theory and analysis have been marked by successive ‘inter-’ turns,
most notably with regard to the Big Four: multimodality (or intermodality),
interdiscursivity, transmediality (or intermediality), and intertextuality.
This book offers an outline of interdiscursivity as an integrative platform
for accommodating these notions. To this end, a call for a return to
Foucault is issued via a critical engagement with the so-called
practice-turn. This re-turn does not seek to reconstitute venerably
Foucauldianism, but to theorize ‘inters-’ as vanishing points that
challenge the integrity of discrete cultural orders in non-convergent
manners. The propounded interdiscursivity approach is offered as a reading
strategy that permeates the contemporary cultural consumption phenomena
that are scrutinized in this book, against a pan-consumptivist framework.
By drawing on qualitative and mixed methods research designs, facilitated
by CAQDAS software, the empirical studies that are hosted here span a vivid
array of topics that are directly relevant to both traditional and new
media researchers, such as the consumption of ideologies in Web 2.0 social
movements, the ability of micro-celebrities to act as cultural
game-changers, the post-loyalty abjective consumption ethos. The
theoretically novel approaches on offer are coupled with methodological
innovations in areas such as user-generated content, artists’ branding, and
experiential consumption.



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https://www.cambridgescholars.com/download/sample/64776
http://www.cambridgescholars.com/interdiscursive-readings-in-cultural-
consumer-research

https://books.google.gr/books?id=6no-ugEACAAJ&dq=Interdiscursive+Readings+in
+Cultural+Consumer+Research&hl=en&sa=X&ved=0ahUKEwiLwL6M5svdAhUFBywKHQAZDhwQ
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https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3163301