[Air-L] Social Media Organizational Strategies

[Karin Högberg (HV)]

Dear Paulo and all members,

I recently wrote a thesis on the subject where you can find many, hopefully, useful references: http://www.diva-portal.org/smash/get/diva2:1206756/FULLTEXT02.pdf

Best,
Karin

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Skickat: den 5 december 2018 13:57
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Ämne: [Air-L] Social Media Organizational Strategies

Dear all,
Good morning (if the case)

I've a master student who wants to explore for her master thesis the use of
social media from an organizational perspective, trying to identify their
strategies, perceptions of use/utility/feedback and internal guidelines
when dealing with social media channels.

Can someone help and recommend some key literature on the subject?
Thanks in advance
Best regards
Paulo Ferreira


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*Paulo Ferreira*
WebDesigner / Professor Assistente
SEO  / Coordenação Executiva da Pós-Graduação em Marketing Digital
Coordenação Executiva da Pós-Graduação em E-Commerce
*Universidade Lusófona*
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