[Air-L] CFP: Special Issue on Mobile Applications in Journal of Business Research

[John Dinsmore]

Just wanted to send a reminder that some friends and I are editing a
special issue on mobile applications in *Journal of Business Research *(Impact
Factor: 2.5). The submission deadline is December 15th. The Call for Paper
is copies below my signature and can also be found online at:

https://www.journals.elsevier.com/journal-of-business-research/call-for-papers/mobile-applications-special-issue


Let me know if you have any questions. Cheers, John

John B. Dinsmore, Ph.D.

Associate Professor, Marketing

Raj Soin College of Business

*Wright State University*

271 Rike Hall

3640 Colonel Glenn Highway

Dayton, Ohio 45435

john.dinsmore at wright.edu

www.johndinsmore.com

(804) 237-9574 (mobile)

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Mobile Applications

Special Issue for *Journal of Business Research*

Software applications on mobile devices—or “mobile apps”—are a significant
and growing force in each element of the marketing mix. Consider that in
the United States:

   - 77% of all adults own a smartphone (Pew, 2018)
   - Time-spent in mobile apps grew 69% from 2016 to 2017
   - Adults now spend more than five hours per day on their mobile devices
   (Flurry, 2017)
   - 87% of mobile time spent is in applications. (App Annie, 2016)

Worldwide, mobile applications are projected to have 284 billion downloads
and $100 billion in revenues in 2020 (App Annie, 2016). Despite the
ubiquity of mobile devices and applications, and despite the tremendous
impact of mobile apps on the economy, very little is understood about this
unique consumption context.

Empirical data and academic research both support the notion that consumer
choice and behavior is different in mobile applications versus other
consumption contexts. Evidence shows that a number of factors affect
consumer behavior “in-app,” including device type, application category,
screen size, personality traits (Dinsmore, Dugan & Swani, 2017; Dinsmore,
Swani, & Wamwara, 2018), design elements, pricing scheme (Arora, Hofstede,
& Mahajan, 2017; Dinsmore, Dugan, & Wright, 2016) and more.

Due to the need for greater understanding of this important context, we
invite submissions featuring both quantitative and qualitative studies
relating to mobile applications, including (but not limited to):

   - App promotion and adoption
   - App Store Optimization (ASO)
   - Cross-platform (in-app vs browser) and cross-device (phone vs tablet
   vs wearable vs IoT, etc.) behavior in applications
   - Customer service via mobile application
   - Design, device, and interface elements and their effect on user
   behavior
   - Freemium models
   - In-app advertising
   - In-app purchases
   - Promotions via mobile application
   - Use of geolocation in marketing

Timeline: Submissions will be accepted beginning November 1, 2019 with
final submissions accepted December 15th. Publication of the issue is
anticipated in 2020. When submitting manuscripts please select article type
as “Mobile Applications” special issue

Guest Editors

John Dinsmore, Wright State University
Kunal Swani, Wright State University
Kendall Goodrich, Wright State University
Umut Konus, University of Amsterdam