[Air-L] Let's wait a few days for this topics - Re: Imagining your audience on social media
Michael Muller
michael_muller at us.ibm.com
Sat Mar 16 07:06:01 PDT 2019
Dear All,
After events in New Zealand, I suggest that we should wait a few days
before we talk about imagining or seeking audiences in social media.
Some of us are still grieving from the attacker's desire for
social-media fame. And we are grieving for many other reasons, of
course.
thank you,
--michael
-----
Michael Muller, PhD, IBM Research, Cambridge MA USA
ACM Distinguished Scientist
ACM SIGCHI Academy
IBM Master Inventor
----- Original message -----
From: Mark Carrigan <mark at markcarrigan.net>
Sent by: "Air-L" <air-l-bounces at listserv.aoir.org>
To: air-l at listserv.aoir.org
Cc:
Subject: [Air-L] Imagining your audience on social media
Date: Sat, Mar 16, 2019 5:23 AM
Hi everyone,
Could anyone recommend literature on how people imagine audiences on
social
media? I'm particularly interested in the *ambition *to build an
audience:
who they are imagined to be, how it is imagined they can be reached,
what
is imagined to flow from winning their attention. I'm finding stuff
that
touches on this in the literature on micro-celebrity and influencers
but
I've got a bit preoccupied with how this relates to the practical
steps
people take in their day-to-day use of a platform.
Any ideas or leads to follow are very much appreciated. Thanks!
Cheers,
Mark
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