[Air-L] Social Media/Adwords Data From Squatty Potty Viral Video Available

[John Dinsmore]

I published a business case and lesson plan on Squatty Potty's highly
successful viral video campaign (video:
https://www.youtube.com/watch?v=YbYWhdLO43Q) that features Squatty Potty's
actual data, including:

* Social Media Targeting, Results (likes, shares, purchases--direct & via
Amazon)
* Paid Ads Linked to Views and Sales (direct & via Amazon) of Squatty
Potties

If you are teaching digital marketing/communications, social media, or
analytics-related classes, this may be a good tool for you. Free educator
copies of cases and data (registration required) are available at the
following sites:

Ivey Publishing (Cheaper)
https://www.iveycases.com/ProductView.aspx?id=90742

Harvard Publishing
https://hbsp.harvard.edu/product/W18005-PDF-ENG?Ntt=squatty+potty&itemFindingMethod=Search


If you have any questions, please do not hesitate to contact me. Cheers,

John B. Dinsmore, Ph.D.

Associate Professor, Marketing

Raj Soin College of Business

*Wright State University*

271 Rike Hall

3640 Colonel Glenn Highway

Dayton, Ohio 45435

john.dinsmore at wright.edu

www.johndinsmore.com

(804) 237-9574 (mobile)