[Air-L] Some questions by a student
Rishi Arora
rishigarora at uchicago.edu
Wed Nov 20 10:13:03 PST 2019
A few years old but big fan of this one - Virality: Contagion Theory in the Age of Networks (Tony Sampson)
https://www.upress.umn.edu/book-division/books/virality
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________________________________
From: Air-L <air-l-bounces at listserv.aoir.org> on behalf of Scott MacLeod <helianth at gmail.com>
Sent: Wednesday, November 20, 2019 11:26:36 AM
To: Tarleton L. Gillespie <tlg28 at cornell.edu>; Scott MacLeod <sgkmacleod at worlduniversityandschool.org>
Cc: air-l at listserv.aoir.org <air-l at listserv.aoir.org>
Subject: Re: [Air-L] Some questions by a student
Here's "Going Viral" in the ACM Digital Library -
https://dl.acm.org/citation.cfm?id=2601815 - and a book review about it -
https://blogs.lse.ac.uk/lsereviewofbooks/2014/06/09/book-review-going-viral-by-karine-nahon-and-jeff-hemsley/
.
And here's "The World Made Meme" -
https://mitpress.mit.edu/books/world-made-meme - and a book review about it
-
https://pdfs.semanticscholar.org/51d7/8b688d48ae40e5c85f1b877573f9a26f36d8.pdf
- too.
I find Milner's definition of meme helpful - “multimodal texts that
facilitate participation by reappropriation, by balancing a fixed premise
with novel expression” (p. 14) ( in the above book review, and with regard
to the 'replicating cultural unit' idea in this 'meme' label in blog -
https://scott-macleod.blogspot.com/search/label/meme).
Scott
- http://worlduniversityandschool.org/AcademicPress.html
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5 languages, with Wikipedia in 300 languages).
On Wed, Nov 20, 2019 at 6:26 AM Tarleton L. Gillespie <tlg28 at cornell.edu>
wrote:
> I would direct the student to the books Going Viral, by Karine Nahon and
> Jeff Hemsley, and The World Made Meme, by Ryan Milner.
>
>
>
>
>
> On 11/19/19, 6:33 PM, "Air-L on behalf of Gohar F. Khan" <
> air-l-bounces at listserv.aoir.org on behalf of gohar.feroz at gmail.com> wrote:
>
> Greetings,
>
> A student asked me to provide my opinion on the following questions.
> Some
> of these questions are easy to answer but others require independent
> research inquiry (and data) to answer it.
>
> I will appreciate your thoughts and possible responses to these
> questions,
> if possible. Or perhaps share some articles which may have answered
> some of
> your questions.
>
>
> 1. What is the ‘definition’ of a viral trend?
> 2. What qualities define a social media (viral) trend?
> 3. How are social media trends usually started?
> 4. How do social media trends become global trends?
> 5. What social media platforms display most of these trends?
> 6. How long do social media trends usually last for? Why?
> 7. What causes a trend to lose popularity?
> 8. What have been some of the most significant viral trends in the
> past
> decade?
> 9. What were the more popular social media platforms in the
> beginning of
> the 2010’s?
> 10. Are there any viral trends that have caused big changes
> socially,
> either positively or negatively, in the past decade? If so, what
> trend was
> it and what was the effect?
> 11. What viral trends do you know of from the past decade?
> 12. What are the current most popular social media platforms?
>
>
> Thanks,
> Gohar
>
>
> --
>
>
> Dr. Gohar Khan | Senior Lecturer of Digital Business | Undergraduate
> and
> Graduate Convenor for Digital Business | School of Management &
> Marketing | Faculty of Management | University of Waikato
>
> Private Bag 3105 | Hamilton 3240 | New Zealand
> | +64 7 838 4233 | gohar.khan at waikato.ac.nz | office: MSB.2.32D /
> Web:
> gfkhan.wordpress.com
>
>
> Check out my books on social media analytics and digital marketing
> analytics
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