[Air-L] New Book: Global Social Media Design—Bridging Differences Across Cultures

[Huatong Sun]

Dear colleagues,

I’m happy to announce that my new book with Oxford University Press is
recently released:

Global Social Media Design
Bridging Differences Across Cultures
https://global.oup.com/academic/product/global-social-media-design-9780190845582

Social media users fracture into tribes, but social media ecosystems are
globally interconnected technically, socially, culturally, and
economically. At the crossroads, Sun presents theory, method, and case
studies to uncover the global interconnectedness of social media design and
to bridge differences. She articulates a critical design framework with
design tools to redress asymmetrical relations in everyday practice, and
provides three cross-cultural social media design and use cases: Facebook
Japan, Weibo, and global competition of WhatsApp, WeChat, LINE, and
KakaoTalk. She calls to reshape the crossroads into a design square where
differences are nourished as resources, where diverse discourses interact
for innovation, and where alternative epistemes thrive.


   - Presents a practice-theoretic design framework to approach cultural
   differences from the Global South vantage
   - Uncovers the global interconnectedness of social media design and
   reorients universal design standards
   - Provides three provocative accounts of non-Western social media design
   and use on a global cultural circuit
   - Offer innovative design tools of sensitizing concepts and sensitizing
   relations to redress asymmetrical relations in everyday practice


I hope it's of interest to some of you. Happy to provide a sample chapter.
Please don’t hesitate to reach out—I have benefited so much from this
listserv!

Save 30% with promo code *ASPROMP8 *on http://oup.com/academic

Sincerely,

Huatong
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Huatong (Hannah) Sun, Ph.D.
Associate Professor, Digital Media & Global Design
School of Interdisciplinary Arts & Sciences
Global Innovation and Design Lab
University of Washington Tacoma
http://faculty.washington.edu/htsun/

OUP Author: Global Social Media Design
<https://global.oup.com/academic/product/global-social-media-design-9780190845582>
(2020) & Cross-Cultural Technology Design
<https://global.oup.com/academic/product/cross-cultural-technology-design-9780199744763>
(2012)