[Air-L] CFP: Exploring Social Media in Shifting, Transforming, and Transitioning Markets

[Drenten, Jenna]

CALL FOR PAPERS - CONFERENCE TRACK
Exploring Social Media in Shifting, Transforming, and Transitioning Markets (A track of the 45th Annual Macromarketing Conference)

We are pleased to introduce the first dedicated social media track of the Macromarketing Conference -- a community of scholars devoted to understanding how markets, marketing, and society are connected into a networked system that shapes economic, political and ecological outcomes as well as global human welfare.

The 45th Annual Macromarketing Conference will be held in Bogota, Colombia, July 7-10, 2020. Submissions are due January 31, 2020.

For the "Exploring Social Media" track, authors can submit via our online portal for the track:
https://macromarketing.wishpondpages.com/social-media/

For more information, view our "Exploring Social Media" track poster:
https://drive.google.com/file/d/1faNtXXCuStUn_URLrrMkQrgh7t45THbO/view

Works in progress and early-stage research are welcomed across all disciplines. Please contact the track chairs with any questions.

Track Chairs:
Jenna Drenten, Assistant Professor of Marketing, Loyola University Chicago (jdrenten at luc.edu<mailto:jdrenten at luc.edu>)
Akon E. Ekpo, Assistant Professor of Marketing, Loyola University Chicago (aekpo at luc.edu<mailto:aekpo at luc.edu>)

Track Description:

Facebook. WhatsApp. Instagram. Twitter. YouTube. Through social media, consumers can speak to healthcare professionals, organize political protests, watch global disasters unfold in real-time, raise funds for a loved one’s cancer treatment, and purchase illegal goods and services. Much of the research at the intersection of social media and marketing focuses on micro-level consumer behavior. However, the implications may have bigger impact at the market system level. Thus, this track seeks to expand understanding of the role of social media within the broader macromarketing discourse.

In line with the conference theme of transitioning markets, contributors to this track should think boldly and broadly about the role of social media in creating, supporting, transforming, and disassembling market systems. This track invites submissions that critically examine how the emergence and evolution of social media and digital consumer culture are reshaping marketing, market systems, and society.

Possibilities for this track include, but are not limited to:

  *   The interplay between online and offline marketplace practices and market systems
  *   Ethical implications of social media algorithms, data harvesting, and consumer privacy
  *   Marketplace activism and resistance through social media
  *   Intersection of social media and issues of power, marginalization, inequality, and/or accessibility
  *   Dynamics of a cashless culture and social media-based market systems
  *   Deepfakes, bots, and how marketing operates in a post-truth information marketplace
  *   Formal and informal regulations (e.g., government censorship, parental control) of social media marketing and social media platforms
  *   New forms of marketplace labor, services, products, and economies emerging through social media
  *   Critical-historical analysis of social media marketing and case studies of specific social media
  *   Methodological advances and ethical considerations in social media research

For this track, social media are defined as Internet-enabled services that allow consumers, communities, organizations, and governmental entities to collaborate, connect, interact by enabling them to create, co-create, modify, share and engage with user-generated content. Contributors are encouraged to explore a broad range of social media and their interplay with market systems and society across a range of functions:

  *   transactional (e.g., Venmo, eBay, GoFundMe, Patreon)
  *   relational/social (e.g., WhatsApp, Tinder, Ancestry)
  *   informational (e.g., Wikipedia, Reddit, TripAdvisor)
  *   entertainment (e.g., Spotify, Pokemon Go, TikTok)

Exploration of non-Western markets and culturally specific social media are strongly encouraged. Both conceptual analyses and empirical studies are welcomed. Contributors should examine offline and online dynamics of social media as related to core macromarketing concepts, such as marketing ethics, quality of life and consumer well-being, globalization, market system dynamics, sustainability and environmental issues, consumer culture, socioeconomic development, and distributive justice. To advance macromarketing theory, contributors are encouraged to integrate theoretical perspectives from new media studies, digital humanities, and related fields.

Submission Types

  *   Competitive Papers (max. 8,000 words)
  *   Extended Abstracts (max. 5 pages)
  *   Special Session Proposals

*Please format your submission: MS Word, Times New Roman, 12-point font, double-spaced




--

Jenna Drenten, PhD
Assistant Professor of Marketing
Quinlan School of Business
Loyola University Chicago

jdrenten at luc.edu<mailto:jdrenten at luc.edu>
803.212.8402
@jennadrenten<http://twitter.com/jennadrenten>

See recent publications:

  *   Sexualized labour in digital culture: Instagram influencers, porn chic and the monetization of attention<https://onlinelibrary.wiley.com/doi/abs/10.1111/gwao.12354> (Free Access)
  *   Video gaming as a gendered pursuit<http://books.google.com/books?hl=en&lr=&id=exOKDwAAQBAJ&oi=fnd&pg=PA28&dq=info:bK_itl3OymYJ:scholar.google.com&ots=WiGFpFKa-D&sig=SIoLwSaRtrhXik6ZxUn-UAFrkew>
  *   The hashtaggable body: Negotiating gender performance in social media<http://books.google.com/books?hl=en&lr=&id=exOKDwAAQBAJ&oi=fnd&pg=PA101&dq=info:Ejbc3Ir37BMJ:scholar.google.com&ots=WiGFpFKaXJ&sig=9Esw9aHDUa1ZrW_hFEgo96fAfJ0>
  *   Visual storytelling and vulnerable health care consumers: normalising practices and social support through Instagram<https://www.emerald.com/insight/content/doi/10.1108/JSM-09-2018-0262/full/html>