[Air-L] New book: Lessons from Trump's Political Communication. How to Dominate the Media Environment

[Marco Morini]

Dear all,

I’m delighted to share details of my new book:

LESSONS FROM TRUMP’S POLITICAL COMMUNICATION. HOW TO DOMINATE THE MEDIA
ENVIRONMENT by Marco Morini

Available from https://www.palgrave.com/gp/book/9783030390099


*About the book:*

This book explores Donald Trump’s political communication as a candidate
and in the first two years in office. The 45th US President is dominating
the media system and 'building the agenda' through the combined action of
five strategies. He disintermediates his communication and manufactures a
permanent campaign climate based on strong and inflammatory language to
attract a constant and decisive media coverage. In disarticulating
old-style political rhetoric, he privileges emotions over contents, slogans
above thought. Trump’s jokes, mockeries and distinct rhetoric – showing
similarities to rhetorical strategies of Nazis during the 1930s – help him
impersonate the populist ‘everyday man’ who fights against the elites. His
dominance of the news cycle also reflects a desire for higher TV ratings
and Web traffic numbers. Essentially, Trump has critically exploited the
media’s news logics and taken advantage of the American public's lack of
trust in journalism.

*Contents:*

Introduction

Chapter 1: Disintermediator-in-Chief

Chapter 2: The Permanent Campaigner

Chapter 3: The Clowning Performer

Chapter 4: The Fascist Rhetor, the Incendiary Populist

Chapter 5: Exploiting the Media Ecosystem

**

*About the author*

*Marco Morini* is Assistant Professor in Political Science at the
University of Rome “La Sapienza”, Italy. Previously, he was Jean Monnet
Fellow at the Robert Schuman Centre at the European University Institute,
Research Fellow at the University of Padova, Assistant Professor in
Political Science at the International University of Sarajevo, and
Post-Doctoral Research Fellow in Sociology at Macquarie University. His
main research interests are political communication, comparative politics,
and US Politics.