[Air-L] [CfP due 01Sep21] Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives

[Crystal Abidin]

Dear Colleagues,

I am pleased to share this CfP for the Journal of Media Marketing, on
'Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives'.

Please see the full CfP, including submission guidelines and instructions,
here: https://www.jmmnews.com/influencer-marketing/

Inquiries regarding guest editors’ expectations, the suitability of
specific research topics, and/or submission deadlines should be directed to
the Special Issue Editors:

• Dr. Lauren Gurrieri (lauren.gurrieri at rmit.edu.au)
• Dr. Jenna Drenten (jdrenten at luc.edu)
• Dr. Crystal Abidin (Crystal.Abidin at curtin.edu.au)
Authors may be aware there is another publication using the name “Journal
of Marketing Management” (ISSN 2333-6080). Whilst the title is the same,
this publication is in no way associated with Journal of Marketing
Management (JMM, ISSN 0267-257X) published by Routledge, Taylor & Francis
Group. Authors should note that journal titles cannot be copyrighted, and
duplication of existing journal names is unfortunately becoming more
common. Therefore we recommend that authors check carefully before
submitting to any journal. More information can be found at
https://www.jmmnews.com/journal-of-marketing-management-think-check-submit/

*

Submissions are encouraged to harness methodologies that seek deep
understanding and rich insights on the production, consumption, and lived
experiences of influencer marketing. *Transdisciplinary empirical,
conceptual and theoretical contributions* are invited on (but not limited
to) the following topics:

   - Defining ‘influencer marketing’ and its theoretical distinctions
   relative to existing concepts (e.g., celebrity sponsorship, content
   creation)
   - Intersections of race, gender, class, age, sexuality, religion, and
   ability in influencer marketing and critical social justice issues
   - Amplifying the voices of Global South scholars and perspectives
   - Consideration of a more diverse scale of influencers, including nano,
   micro, meso, macro and mega
   - The consumption of influencer marketing and related implications for
   identity construction and navigation
   - The commercialisation and monetisation of private lives (e.g., family,
   childhood, sexuality) and related ethical considerations, including the
   rise of the child influencer
   - The emerging category of post-human influencers, including pet
   influencers, virtual influencers, and inanimate objects as influencers
   - Socio-technical assemblages, artifacts and digital materiality within
   influencer marketing
   - Influencer-consumer interactions, communication norms, and parasocial
   relationships
   - Influencer-influencer interactions, collectives and communities (e.g.,
   collabs)
   - Advances in innovative digital research methods to examine the
   contours of influencer marketing
   - Dynamics and tensions of labour structures in the field of influencer
   marketing
   - Professionalisation and legitimisation of the influencer industry
   - Cross-cultural perspectives of influencer marketing in a global
   economy with porous borders
   - Cultural production of ‘drama’ and crisis management in influencer
   marketing

Authors should submit manuscripts of between *8,000–10,000 words* (excluding
tables, references, captions, footnotes and endnotes). All submissions must
strictly follow the guidelines for the Journal of Marketing Management.
These are available at: https://www.tandfonline.com/toc/rjmm20/current. The
submission deadline is *01 September 2021.*

*

Thank you.

A/Prof Crystal Abidin,
On behalf of Dr Lauren Gurrieri and A/Prof Jenna Drenten

–––––––––––––––––––

Associate Professor Crystal Abidin, PhD

wishcrys.com

Principal Research Fellow & ARC DECRA Fellow, Internet Studies, Curtin
University

Programme Lead of Social Media Pop Cultures, Centre for Culture and
Technology, Curtin University

Affiliate Researcher, Media, Management and Transformation Centre,
Jönköping University

Exec, Association of Internet Researchers

ABC Top 5 / Forbes 30 Under 30 Asia / Pacific Standard 30 Under 30



Books:
Mediated Interfaces (2020)
<https://wishcrys.com/mediated-interfaces-bloomsbury/>

Instagram (2020) <https://wishcrys.com/instagram-polity/>

Microcelebrity Around the Globe (2018)
<https://wishcrys.com/microcelebrity-around-the-globe-emerald/>

Internet Celebrity (2018) <https://wishcrys.com/internet-celebrity-emerald/>



Recently published:

Refracted Publics for Under The Radar Studies (Social Media+Society)
<https://journals.sagepub.com/doi/10.1177/2056305120984458>
Mapping Internet Celebrity on TikTok (Cultural Science Journal)
<https://culturalscience.org/articles/10.5334/csci.140/>

Influencer Wars and Productive Disorder (Peter Lang)
<https://wishcrys.files.wordpress.com/2020/09/abidin-2020-l8r-h8r.pdf>