[Air-L] How data-mining works 101

[Sanjay Sharma (Staff)]

Hello All

I've been asked by some keen students to present a short lecture on how data mining works in the ad industry viavsocial media platforms/apps. I'm aware it can be quite complex, with data brokers etc.

Any recommendations for 'go to' articles, essential reading, videos, infographics etc, would be appreciated.

Many thanks
Sanjay
Brunel University London