[Air-L] NMS article on collective identity building in social media campaigns

[Gerbaudo, Paolo]

Dear All,

This new article recently published on New Media and Society may be of interest to you. The article explores personal testimony campaigns from #MeToo,to #GirlsLikeUs and #RaiseTheWage as underpinned by a logic of collection, rather than connection, aimed at constructing/transforming collective identities.

>From individual affectedness to collective identity: personal testimony campaigns on social media and the logic of collection


https://journals.sagepub.com/doi/10.1177/14614448221128523
[https://journals.sagepub.com/pb-assets/cover-alt/nms-cover-social-1565280520237.jpg]<https://journals.sagepub.com/doi/10.1177/14614448221128523>
>From individual affectedness to collective identity: personal testimony campaigns on social media and the logic of collection - Paolo Gerbaudo, 2022 - journals.sagepub.com<https://journals.sagepub.com/doi/10.1177/14614448221128523>
In recent years, there has been much debate about the consequences of the internet and social media for activism and social movements. According to Lance W Bennett and Alexandra Segerberg, digital activism involves a logic of ‘connective action’, in which collective action and collective identity lose importance.
journals.sagepub.com

Best,

Paolo

Dr Paolo Gerbaudo,
Reader in Digital Politics,
Department of Digital Humanities

Director of the Centre for Digital Culture

King's College London,

Room S3.10, Strand Building, 3rd Floor,

Strand

London WC2, England

Phone: +44 (0)20 78481576