[Air-L] [Webinar] [December 1st, 6:30pm IST] Learning from Phone toh Uthao! A peer change-agent led social and behavioural change communication intervention

[Arjun Khanna]

Hello everyone,



Over the past year, BBC Media Action in India has been working with women’s
empowerment collectives on a proof-of-concept named *Phone toh Uthao! *(Just
pick up the phone). The *Phone toh Uthao! *proof-of-concept is focused on
addressing negative perceptions and attitudes towards women’s use of mobile
phones and digital technology in rural India, through a peer change-agent
led approach utilizing social and behavioural change content. The need for
this design emerged from the unacceptably large gender gap in access to and
use of digital technologies in South Asia, as measured by the GSMA in their
annual Mobile Gender Gap reports.



I hope you can join us for a 90-min webinar hosted by the GSMA on 1
December at 6.30 PM IST (New Delhi) to discuss learning from *Phone toh
Uthao! *



The GSMA has identified *Phone toh Uthao! *as one of the most innovative
interventions to emerge from the GSMA Mobile Digital Skills Alliance 🙂



Here's the link to register:
https://www.linkedin.com/video/event/urn:li:ugcPost:6998584354775965696/



*We'll be discussing **learning *f*rom 12-months of gender intentional,
human centered design research with Chaitanya WISE *and the* GSMA*,
including:

   - How innovators in women's Self Help Groups (SHGs) are using digital
   technology to enhance their livelihoods
   - The importance of social and behavior change communication to tackle
   normative barriers
   - Leveraging peer change agents in trusted social networks
   - Using vernacular digital terminology
   - Designing accessible WhatsApp chatbots, opt-in processes and privacy
   policies for women in low literate low-income contexts

We would love to have attendees from AoIR, with the diverse experiences and
knowledge that you all bring, and look forward to hearing your thoughts.



Thanks and Regards,

Arjun Khanna

Project Manager | Digital WEE

BBC Media Action (India) Ltd



*arjun.khanna at in.bbcmediaaction.org <arjun.khanna at in.bbcmediaaction.org>* |
+91-9818639744



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Centre, Near Select City Walk Mall, Sector 6, Pushp Vihar, New Delhi 110
017, India (google maps: http://bit.ly/3bvC55k )

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