[Air-L] CfP JCIRA Special Issue "Emerging Issues in Computational Advertising"

Joanna Strycharz J.Strycharz at uva.nl
Mon Jan 2 06:55:25 PST 2023

Hello everyone,

The call for papers for JCIRA Special Issue "Emerging Issues in Computational Advertising" might be of interest:

The Journal of Current Issues in Advertising (JCIRA) is calling for articles that discuss emerging issues and advances in computational advertising. Over the last decade, computational advertising has been praised for replicating "what humans might do if they had the time to read Web pages to discern their content and find relevant ads among the millions available" (Essex, 2009, p. 16). Computational advertising has expanded to become "a broad, data driven advertising approach relying on or facilitated by enhanced computing capabilities, mathematical models/algorithms, and the technology infrastructure to create and deliver messages and monitor/surveil" individual behaviors (Huh & Malthouse, p. 1).

By handling massive data in real time, computational advertising quantifies consumer characteristics and experiences to personalize advertising messages, target media content, and simplify consumer decision making. Algorithms drive targeted content to maximize message frequency, reach, ROI, and lift.

The rapidly growing field of computational advertising involves numerous systems including information retrieval, behavioral analytics, and decision making (Yang et al., 2017) and is thus relevant for interdisciplinary research such as advertising, marketing, computer science, linguistics, and economics.

This special issue will publish original, high-quality papers that examine the theoretical, methodological, ethical, or practical implications of computational advertising. Suggested topics are listed below, but we are open to other relevant themes regarding computational advertising:

*                  Definitions and measurements of concepts

*                  Computational advertising and its relation to disinformation

*                  Brand safety in the age of computational advertising

*                  Ethical issues related to computational advertising

*                  Consumer privacy in the age of computational advertising

*                  Authentic versus fake advertising

*                  Measurement issues in computational advertising

*                  Societal value of computational advertising

*                  Algorithmic synthesis of creatives

*                  Short-term behaviors versus long-term valuations

*                  Trust and its role in computational advertising

Submission information

All manuscripts submitted must not have been published, accepted for publication, or be currently under consideration elsewhere.

Submission Deadline of Extended Abstracts: January 16, 2023

Authors should submit their extended abstracts to the Co-Chairs of the track of Emerging Issues in Computational Advertising of the 2023 GMC at Seoul.

Track Chairs and the Guest Editors of this Special Issue: Su Jung Kim (University of Southern California), sujung.kim at usc.edu, Ewa Maslowska (University of Illinois at Urbana-Champaign), ehm at uiuc.edu, Joanna Strycharz, (University of Amsterdam), J.Strycharz at uva.nl

Best regards,
Joanna Strycharz

Assistant professor
Amsterdam School of Communication Research ASCoR
University of Amsterdam

More information about the Air-L mailing list