[Air-L] New open access book // The Platformisation of Consumer Culture: A Digital Methods Guide

[Alessandro Gandini]

With the usual apologies for cross-posting, we’re delighted to share the publication of our new book
The Platformisation of Consumer Culture
A Digital Methods Guide
Authored by Alessandro Caliandro (University of Pavia), Alessandro Gandini (University of Milan), Lucia Bainotti (University of Amsterdam), Guido Anselmi (University of Catania)

The book offers a methodological guide for scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, or ephemeral consumption).

It is published in open access format by University of Amsterdam Press. Free download available here: https://www.aup.nl/en/book/9789463729567/the-platformisation-of-consumer-culture#toc

Table of contents

Acknowledgments
I. Introduction
II. Methodological Framework
Chapter 1: Consuming Nostalgia on Facebook
Chapter 2: YouTube and the Radicalisation (?) of Consumption
Chapter 3: The Platformisation of Music Genres on Spotify
Chapter 4: Exploring the Role of Fake News and Bots in Brand Communication on Twitter and Their Impact on Brand Value and Consumer Culture
Chapter 5: Instagram Influencers at the Crossroad between Publics and Communities
Chapter 6: Assessing the Impact of Kitchen Nightmares through TripAdvisor
Chapter 7: Thinking of the Same Place: the Trivialisation of the Sharing Economy on Airbnb
Chapter 8: Ephemeral Content and Ephemeral Consumption on TikTok
Conclusion
Bibliography
List of Figures
List of Tables
Index


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Alessandro Gandini
Associate Professor of Cultural Sociology
University of Milan, Department of Social and Political Sciences
Via Conservatorio 7, 20122 Milan, Italy
PI of the CRAFTWORK project – ERC Starting Grants 2020