[Air-L] Book Announcement - Audiovisual Alterity: Representing Ourselves and Others in Music Videos, OUP, 2024

[Michael Austin]

Hello colleagues,


I am very pleased to announce the publication of my new book, *Audiovisual
Alterity: Representing Ourselves and Others in Music Videos*; it is
published in the Music/Media series by Oxford University Press.
Considering the number of examples in each chapter related to online and
viral music videos, I thought this book may be of particular interest to
scholars subscribed to this listserv.


It’s been released in the US and will be available elsewhere in
mid-December. Use promotion code AUFLY30 to save 30% at
global.oup.com/academic
<https://global.oup.com/academic/product/audiovisual-alterity-9780190277796?q=audiovisual%20alterity&lang=en&cc=gb>
.


*About the Book: *


Immerse yourself in the groundbreaking exploration of diversity and
representation in music videos with *Audiovisual Alterity*. This new
research delves into the portrayal of marginalized and subaltern groups
across a rich tapestry of genres of popular music, tracing the evolution of
inclusivity and disenfranchisement in music videos from the 1950s to the
present. *Audiovisual Alterity* not only furthers the scholarly
conversation on representations of race, ethnicity, and gender in music
videos but also broadens the scope to embrace Asians, Pacific Islanders,
Indigenous peoples, the LGBTQIA+ community, religious minorities, and the
incarcerated. Author Michael Austin traces the transformation of the music
video landscape as he scrutinizes the medium's evolution across both
traditional platforms and social media, including video-sharing sites and
smartphone applications. Throughout, he offers new insights into critical
analyses of contemporary debates on cultural appropriation and the nuanced
portrayals of culture, race, indigeneity, gender, class, sexuality, and
sexual orientation. Most compellingly, *Audiovisual Alterity *celebrates
the self-representation of these 'others,' empowering them to voice their
narratives on their own terms.



*Table of Contents: *


*Acknowledgements*

Introduction

Chapter 1. "Dead Giveaway": Blaxploitation Aesthetics and Viral Music Videos

Chapter 2. China Dolls and Polynesian Beefcakes: Asians and Pacific
Islanders in Music Videos

Chapter 3. Digital Natives and Cultural Tourists: Indigenous Peoples in
Music Videos

Chapter 4. Camp, Kitsch, and Cowboys: Queerin' Country Music Videos

Chapter 5. Iconic and Iconoclastic Representations of New Religious
Movements in Music Videos

Chapter 6. How to Make a Prison Music Video If You've Never Been to Prison

*Afterword*

Index


I’m very happy to answer any questions you may have about the book, and I’m
available for speaking engagements from 17 February 2025.


Thank you for your time and consideration!

Michael


Michael L. Austin, PhD, SFHEA

Senior Lecturer in Music and Sound

Programme Leader - Music Production

Edge Hill University, Ormskirk, UK

michael.austin at edgehill.ac.uk