[Air-L] 5/11: Targeted, Tuned, Spammed, Sold: Algorithmically Enabled Digital Advertising Panel Event, Goldsmiths

[Scott Wark]

*Targeted, Tuned, Spammed, Sold: Algorithmically Enabled Digital
Advertising*



*Time: *3pm – 5pm, 5th November, 2024



*Location: *Room 144, Richard Hoggart Building, Goldsmiths, University of
London SE14 6NW



Digital advertising is a ubiquitous feature of the contemporary web. Ads
pervade the user experience of browsing, communicating, searching, buying,
and selling in online spaces. Users of these spaces and buyers alike are
sold the idea that digital ads are personalised, or tailored to the
individual interests of their targets, entangling digital advertising in
the algorithmically enabled collection and monetisation of personal data.



This panel explores the state of algorithmically enabled digital
advertising on the web today. *Marc Andrejevic* (Monash) and *Nic
Carah* (University
of Queensland) will draw on their research with the ADM+S Centre
<https://www.admscentre.org.au/> in Australia and data collected via
the Australian
Ad Observatory <https://www.admscentre.org.au/adobservatory/>: Andrejevic
will use this collection to examine how scam ads for Bitcoin exchanges
invite a form of “conspiracy believing,” while Carah will analyse ad
sequences to argue that advertising should be thought of as *tuned* rather
than *targeted*, situating the cultural logic of advertising in larger
flows of digital media. From Goldsmiths, *Clea Bourne* will provide an
analysis of martech to argue that the software industry has become the new
‘promotional leviathan’; *Alison Lynch* examines what’s at stake in the
trade in household data; and *Scott Wark* argues that understanding digital
ad audiences as temporary, ‘contingent’ constructions allows us to
understand how attention can be turned into a speculative asset.



Chaired by *Nate Tkacz*. To register, please visit targad.eventbrite.com





*Marc Andrejevic* is a Professor of Communications and Media Studies at
Monash University.



*Clea Bourne* is a Reader in Media, Communications and Cultural Studies at
Goldsmiths, University of London.



*Nicholas Carah* is Associate Professor in the School of Communication and
Arts at The University of Queensland.



*Nate Tkacz* is a Professor of Digital Media and Culture, Media,
Communications and Cultural Studies at Goldsmiths, University of London.



*Scott Wark* is a Lecturer in Visual Cultures at Goldsmiths, University of
London.



*Alison Winch* is a Lecturer in Promotional Media, Communications and
Cultural Studies at Goldsmiths, University of London.
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