[Air-L] New Book (UK) – Gender & Technology: An Introduction

Holly Kruse holly.kruse at gmail.com
Mon Dec 15 11:12:55 PST 2025


My book Gender and Technology: An Introduction, is now available in the UK. (It will be available everywhere else in February.): https://www.politybooks.com/bookdetail?book_slug=gender-and-technology-an-introduction--9781509531448 <https://www.politybooks.com/bookdetail?book_slug=gender-and-technology-an-introduction--9781509531448>https://www.politybooks.com/bookdetail?book_slug=gender-and-technology-an-introduction--978150953144 <https://www.politybooks.com/bookdetail?book_slug=gender-and-technology-an-introduction--9781509531448>8


Publisher Polity describes the book thusly:

"In this comprehensive text, Holly Kruse explores how notions of gender and technology have been socially constructed. Organized historically, the book provides a broad overview of global developments in technology and how these technologies have been (ideologically) gendered. Focusing on communication and media technologies and analysing an array of household and workplace devices, the text examines the ways in which they have been considered ‘feminine' or ‘masculine'. These associations, as the text reveals, often have little to do with the complexity of the technology. Rich with historical and contemporary examples – from bicycles and washing machines to the telegraph and the computer - Gender and Technology encourages us to take a closer look at how and why modern technologies are gendered. By understanding the origins of our ideas about gender and technology, we can see how they have and have not changed over time.”


With the kindest of blurbs from the best AoIR-istas (*blushing*):

"This beautifully written history of technology, presented through the lens of gender, offers an exceptional amount of information and insight. It will delight and inspire both experts and those new to the topic."
Nancy Baym, Partner Research Manager, Microsoft Research

"A masterclass in unpacking the taken-for-granted, this book traces how technologies are gendered - and how gender is technologized - in ways that shape everything from children's toys to our most intimate relationships with domestic space."
Alice E. Marwick, Director of Research, Data & Society (I’ve updated this affiliation)

"Critically astute and wide-ranging, this engaging and accessible text reveals the centrality of gender politics within everyday technologies."
Kylie Jarrett, University College Dublin


While on Polity’s UK site, be sure to check out former AoIR President (and my former exec committee colleague and buddy) Alex Halavais’ new book, An Introduction to Information Studies: Datafying People, Places, and Things. 


Best wishes,
Holly


Holly Kruse, Ph.D.
Professor
Department of Communications
Rogers State University
1701 W. Will Rogers Blvd.
Claremore, Oklahoma 74017
holly.kruse at gmail.com <mailto:holly.kruse at gmail.com> (or hkruse at rsu.edu)
https://hollykruse.com <https://hollykruse.com/>


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