[Air-L] Influencer Labour Webinar Series + Politicisation of Influencers Workshop at Utrecht University

[Annabell, T. (Taylor)]

Dear AoIR Community,
Join us in our webinar series to discuss the cultural, economic, and legal dimensions of content creation as a form of labour or at a workshop to discuss the politicisation of influencers.

We are hosting four webinars to launch The Hashtag Hustle: Law and Policy Perspectives on Working in the Influencer Economy (edited by Christian Fieseler, Catalina Goanta, Isabelle Wildhaber and me, Taylor Annabell) with contributing authors. 

Webinar 1, 20 February 2025, 15:00 CET, featuring Laura Aade and her chapter on platform discretion in content moderation on professional Twitch streamers, with Colten Meisner as a discussant; Malcolm Katrak and Shardool Kulkarni and their chapter on the regulation of influencer labour in India with Anilesh Kumar as discussant. 

Webinar 2, 26 February 2025, 10:00 CET, featuring Ziying Meng and her chapter on cross-platform labour across Chinese and US-based platforms, with Qian Huang as a discussant; Tjaša Petročnik and her chapter assessing EU regulatory frameworks in the context of creator labour on YouTube, with Rachel Griffin as a discussant.

Webinar 3, 26 February 2025, 15:00 CET, featuring Lucia Bainotti and her chapter on the composite careers of creators, with Tom Divon as a discussant; Claire Marzo and her chapter comparing labour law and social protection of influencers in France and the United Kingdom, with Archer Buissink as a discussant.

Webinar 4, 6 March 2025, 15:00 CET with the editorial team Christian Fieseler, Catalina Goanta, Isabelle Wildhaber and Taylor Annabell discussing the themes of the book. 

Register the webinars: https://forms.office.com/e/aW9WYQrh8Q
All chapters available open access: https://www.elgaronline.com/edcollbook-oa/book/9781035332816/9781035332816.xml
 
Together with Utrecht University’s Governing the Digital Society and the HUMANads project, we are hosting a workshop on the politicisation of influencers on 5 March 2025.

Just as brands have turned to influencer marketing to reach consumers, governments, politicians, political parties, and organisations increasingly engage influencers for promotional purposes. Such collaborations between influencers and political actors represent an intersection of the personal, commercial, and political, raising questions for influencers as commercial actors and public figures, audiences as followers and citizens, and society at large.

This workshop opens with presentations by Johanna Arnesson (Umeå Universitet) and Hanna Reinikainen (University of Helsinki) and is followed by a panel discussion on the role of political influencers in political discussion and outcomes during elections with Romanian YouTube and Twitch streamer, Silviu Istrate. 

Join us at Utrecht University or online, 5 March 14:00-16:00 CET.
Register: https://www.uu.nl/en/events/politicisation-of-influencers-workshop
 
All the best,
Taylor

Dr Taylor Annabell | Postdoc Researcher | Faculty of Law, Economics and Governance | Utrecht University| t.annabell at uu.nl