[Air-L] Visual methods talk + masterclass, 27th March 2025

[Liliana Bounegru]

Dear AoIR colleagues in London,

We’ll hold a book launch for Visual Methods for Digital Research<https://www.politybooks.com/bookdetail?book_slug=visual-methods-for-digital-research-an-introduction--9781509542543> on Thursday 27th March, 5-7pm at King’s College London (details below).

There will also be a masterclass aimed at researchers and PhD students at 2-4pm.

Please join if of interest and feel free to share with friends, colleagues and others who might be interested!

All the best,

Liliana

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## Visual Methods for Digital Research: An Introduction
## 27 March 2025 17:00 to 19:00
## Room: 1.10, Franklin-Wilkins Building, Waterloo Campus, London
## Register: https://www.kcl.ac.uk/events/visual-methods-for-digital-research-an-introduction

Over the last decade, images have become a key feature of digital culture; at the same time, they have made a mark on a wide range of research practices.

Visual Methods for Digital Research<https://www.politybooks.com/bookdetail?book_slug=visual-methods-for-digital-research-an-introduction--9781509542543> is the first textbook to bring the fields of visual methods and digital research together. Presenting visual methods for digital and participatory research, the book covers both the application of existing digital methods for image research and new visual methodologies developed specifically for digital research. It encompasses various approaches to studying digital images, including the distant reading of image collections, the close reading of visual vernaculars of social media platforms, and participatory research with visual materials. Offering a theoretical framework illustrated with hands-on techniques, Sabine Niederer and Gabriele Colombo provide compelling examples for studying online images through visual and digital means, and discuss critical data practices such as data feminism and digital methods for social and cultural research.

This textbook is an accessible and invaluable guide for students and researchers of digital humanities, social sciences, information and communication design, critical data visualization and digital visual culture.


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## Visual Methods for Digital Research: Masterclass
## 27 March 2025 14:00 to 16:00
## Room: 1.11 Franklin Wilkins Building150 Stamford Street London, SE1 9NH
## Register: https://www.kcl.ac.uk/events/visual-methods-for-digital-research-masterclass

In this masterclass, we will collectively test the outputs of various generative visual AI models, experimenting with different prompt design strategies for the critical analysis of generative AI. These include reverse-engineered prompting for machine critique, provocative prompting for content moderation research, and ambiguous prompting for bias research.

The masterclass is based on the recently published Visual Methods for Digital Research<https://www.politybooks.com/bookdetail?book_slug=visual-methods-for-digital-research-an-introduction--9781509542543> book. This is the first textbook to bring the fields of visual methods and digital research together. Presenting visual methods for digital and participatory research, the book covers both the application of existing digital methods for image research and new visual methodologies developed specifically for digital research. It encompasses various approaches to studying digital images, including the distant reading of image collections, the close reading of visual vernaculars of social media platforms, and participatory research with visual materials.

The masterclass is followed by a public event dedicated to the launch of this book.

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--
Liliana Bounegru (she/her) | lilianabounegru.org<http://lilianabounegru.org/>
Senior Lecturer in Digital Media, Culture and Society
Department of Digital Humanities
King’s College London

Recent publications:
- Bounegru, L. (2023). The platformisation of software development: Connective coding and platform vernaculars on GitHub<https://kclpure.kcl.ac.uk/portal/en/publications/the-platformisation-of-software-development-connective-coding-and>. Convergence: The International Journal of Research into New Media Technologies.
- Anthony Glyn , B., Chun, W. H. K., Bounegru, L., Devries, M., Harris, A., holtzclaw, H., Jucan, I., Juhasz, A., Kamish, D. W., Langlois, G., Proctor, J., Tomlinson, C., Vasudevan, R., & Weltevrede, E. (2023). Algorithmic Authenticity<https://meson.press/books/algorithmic-authenticity/>. Meson Press.
- Marres, N., Colombo, G., Bounegru, L., Gray, J. W. Y., Gerlitz, C., & Tripp, J. (2023). Testing and Not Testing for Coronavirus on Twitter: Surfacing Testing Situations Across Scales With Interpretative Methods<https://kclpure.kcl.ac.uk/portal/en/publications/testing-and-not-testing-for-coronavirus-on-twitter-surfacing-test>. Social Media + Society, 9(3).
- Colombo, G., Bounegru, L. & Gray, J. (2023). Visual Models for Social Media Image Analysis: Groupings, Engagement, Trends, and Rankings<https://kclpure.kcl.ac.uk/portal/en/publications/visual-models-for-social-media-image-analysis(3f1ab19f-8650-4cdb-bf04-00c6effbae82).html>. International Journal of Communication, 17.