[Air-L] UNESCO Report: Influencers in Latin America: content creation, ethical dilemmas, and social challenges

[Arturo Arriagada Ilabaca]

I’m very happy to share with you our new study for UNESCO: "Influencers in Latin America: content creation, ethical dilemmas, and social challenges".

The study analyzes the role played by influencers and content creators in Argentina, Brazil, Chile, Colombia, Mexico, and Peru, particularly those addressing topics related to health and politics.

Based on interviews and observations, we explore how these actors produce content, how they organize their work, the values they promote, and the ethical dilemmas they face in their role as informers and mediators within today’s digital ecosystem.

Understanding their experiences and perceptions is key to designing public policies that strengthen the role of information in Latin American democracies and promote digital competencies oriented toward information integrity.

This project was conducted with Mia Grosmark (Argentina), Issaaf Karhawi (Brazil), Matías Cifuentes and Matías Valderrama (Chile), Oscar Javier Maldonado Castañeda and Alicia Maria Duque Abarca (Colombia), Patricia Maldonado (Mexico), and Alejandra S. Y. Dinegro Martínez (Peru).

The full report is available in English here: https://unesdoc.unesco.org/ark:/48223/pf0000396106_eng

Kind regards,

Arturo Arriagada
Escuela de Comunicaciones y Periodismo
Universidad Adolfo Ibáñez
www.arturoarriagada.cl

Investigador Principal | Principal Investigator
Millennium Center on the Evolution of Work (MNEW)
https://www.m-new.org