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<DIV><FONT face=Arial size=2>Greetings to all.</FONT></DIV>
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<DIV><FONT face=Arial size=2>First, thanks to everyone who responded to my query
regarding celebrity construction on the Web.</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>Second, unfortunately I have to ask for some more
help. Does anyone know of any studies regarding branding on the Web? I'm
thinking not in terms of branding of Web-only entities, but offline ones. You
would think such studies would be rather plentiful, but they have been rather
challenging to find (at least for me) - perhaps due to the rather vague nature
of the term "branding" itself.</FONT></DIV>
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<DIV><FONT face=Arial size=2>Thanks in advance for any wisdom,</FONT></DIV>
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<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>Federico de Gregorio<BR>Doctoral Candidate<BR>Grady
College of Journalism and Mass Communication<BR>University of Georgia<BR>Athens,
GA 30605-3018<BR></FONT></DIV></FONT></DIV></BODY></HTML>