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<TITLE>First use of opt-in mailing?</TITLE>
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<P><FONT SIZE=2 FACE="Arial">A historical question has come up on another list: when did companies first start offering webpage visitors "opt-in" options for emailing, that is, the boxes or other mechanisms that allowed people to opt in for mailing from other companies?</FONT></P>
<P><FONT SIZE=2 FACE="Courier New">> > Who was the first to use those little opt-in</FONT>
<BR><FONT SIZE=2 FACE="Courier New">> checkboxes</FONT>
<BR><FONT SIZE=2 FACE="Courier New">> > online? I know</FONT>
<BR><FONT SIZE=2 FACE="Courier New">> > NetCreations started in 1996 or so, but I seem to</FONT>
<BR><FONT SIZE=2 FACE="Courier New">> > remember doing stuff</FONT>
<BR><FONT SIZE=2 FACE="Courier New">> > earlier. Does anyone have any firm dates? I have</FONT>
<BR><FONT SIZE=2 FACE="Courier New">> > tried Google, WayBack,</FONT>
<BR><FONT SIZE=2 FACE="Courier New">> > etc, and the earliest firm date I can find is a</FONT>
<BR><FONT SIZE=2 FACE="Courier New">> general</FONT>
<BR><FONT SIZE=2 FACE="Courier New">> > 1996.</FONT>
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<P><FONT SIZE=2 FACE="Courier New">Thanks for any leads,</FONT>
<BR><FONT SIZE=2 FACE="Courier New">Gina</FONT>
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