[Assam] Harvard MBA Newsletter: Bottom Up Innovation; The New Rule in Advertising

umesh sharma jaipurschool at yahoo.com
Sun Dec 9 00:33:01 PST 2007 

http://hbswk.hbs.edu/item/5821.html

The citizens can innovate better than intellectuals!!??

umess

HBS Working Knowledge <workingknowledge at hbs.edu> wrote: To: jaipurschool at YAHOO.COM
Date: Mon, 3 Dec 2007 15:09:20 -0500 (EST)
From: "HBS Working Knowledge" <workingknowledge at hbs.edu>
Subject: Newsletter: The New Rule in Advertising

   HBS Working Knowledge Newsletter                  
   Highlights this Week   
   Authenticity over Exaggeration: The New Rule in Advertising 
   What Do You Think: What Is Management's Role in Innovation? 
   B2B Branding: Does it Work?    
  
 ==============================  New on the Site  Authenticity over Exaggeration: The New Rule in Advertising http://hbswk.hbs.edu/item/5812.html
 Advertisers thought technology was their friend in identifying and creating new customers. Funny thing happened along the way, though. Now consumers are using the Internet to blunt traditional commercial messages. Time for companies to rethink their strategy, says HBS professor John A. Deighton.
  
  What Do You Think: What Is Management's Role in Innovation? http://hbswk.hbs.edu/item/5821.html
 Online forum OPEN until Tuesday, December 18. It's an open question whether management, as it is currently practiced, contributes much to creativity and innovation, says HBS professor Jim Heskett. What changes will allow managers, particularly in larger organizations, to add value to the creative process? What do you think?
  
  B2B Branding: Does it Work? http://hbswk.hbs.edu/item/5819.html
 Does it make sense for B2B companies to take a cue from consumer companies and invest in brand awareness? Many B2B CEOs say no, but HBS marketing professor John Quelch disagrees in his latest blog entry. Join the online discussion.
  
  Most Popular Stories  
  Best Practices of Global Innovators http://hbswk.hbs.edu/item/5750.html
  
  B2B Branding: Does it Work? http://hbswk.hbs.edu/item/5819.html
  
  Teaching The Moral Leader http://hbswk.hbs.edu/item/5801.html
  
  The "Fees → Savings" Link, or Purchasing Fifty Pounds of Pasta http://hbswk.hbs.edu/item/5816.html
  
  Summing Up: Why Is Succession So Badly Managed? http://hbswk.hbs.edu/item/5809.html
  
  Best of Faculty Q&As IPR: Protecting Your Technology Transfers http://hbswk.hbs.edu/item/5055.html
 Countries are adopting stronger intellectual property rights to entice international corporate investment. But who really benefits from IPR? Should multinationals feel secure that their secrets will be protected? A Q&A from 2005 with professor C. Fritz Foley.
  
  Working Paper Spotlight Future Lock-in: Or, I'll Agree to Do the Right Thing...Next Week http://hbswk.hbs.edu/item/5589.html
 Most of us believe that we should make certain choices—save more money or reduce gas consumption, for example—but we do not want to carry out these choices. Harvard Business School's Todd Rogers and Max H. Bazerman show through 4 experiments that people are more likely to choose what they believe they should choose when the choice will be implemented in the future rather than in the present. They also discuss applications for public policy, an arena in which citizens are often asked to consider binding policies that trade short-term interests for long-term benefits.
  
  Elsewhere at Harvard Business School  Web forum on Successful Innovation: The Intersection of Theory and Practice http://www.hbs.edu/centennial/conversation/successful_innovation/
 Join the Conversation with Clayton Christensen and Willy Shih

  
  Webinar with Dr. Marianne Broadbent: "Developing Key Talent in IT" http://www.cioleadershipcenter.com
 Join a live online seminar with Dr. Broadbent on December 12th. Register at the link above.

  
  Agribusiness Seminar http://www.exed.hbs.edu/redirects/agb_wk/index.html
 HBS Executive Education Program
 January 13–16, 2008

  
  Strategic Negotiations http://www.exed.hbs.edu/redirects/sn_wk/index.html
 HBS Executive Education Program
 January 27–February 1, 2008
  
  Strategic Finance for Smaller Businesses http://www.exed.hbs.edu/redirects/sfsb_wk/index.html
 HBS Executive Education Program
 February 10–15, 2008
  
  Leadership Best Practice http://www.exed.hbs.edu/redirects/lbp_wk/index.html
 HBS Executive Education Program
 February 18–22, 2008

  
   Harvard Business Online http://harvardbusinessonline.hbsp.harvard.edu/b01/en/home/index.jhtml?_requestid=23929
 Visit Harvard Business Online, the Web site of Harvard Business School Publishing. Here you'll find articles from the latest issue of Harvard Business Review, new book releases from Harvard Business School Press, HBR IdeaCast—the biweekly podcast featuring breakthrough management ideas and commentary from the editors and authors of Harvard Business School Publishing—HBS case studies, and much more.

  
  About this Newsletter   Subscribe/Unsubscribe Information You can  sign up for HBS Working Knowledge, change your e-mail address, or unsubscribe on our newsletter subscription  page:   http://hbswk.hbs.edu/forms/newsletter.html
  
  To subscribe to our RSS feed:  http://hbswk.hbs.edu/rss.html
  
  Reprints and Linking If your Web site is interested in linking to stories on our site, go to http://hbswk.hbs.edu/aboutus/linking.html for instructions and to download the HBS Working Knowledge button for your home page. For reprint permission or to receive a list of linkable articles each month, contact the Publications Coordinator:  http://hbswk.hbs.edu/forms/email-pubcoord.html
  
  Privacy Policy Read our privacy policy at http://hbswk.hbs.edu/aboutus/privacy.html
  
  Contact Us Have a problem with registration or other customer service issues? Want to provide feedback or make suggestions on the editorial content or design of the site? Send e-mail to editor Sean Silverthorne at  http://hbswk.hbs.edu/forms/email-editor.html
 Our address is Baker Library 480, Harvard Business School, Boston, MA 02163.
   
  


Umesh Sharma

Washington D.C. 

1-202-215-4328 [Cell]

Ed.M. - International Education Policy
Harvard Graduate School of Education,
Harvard University,
Class of 2005

http://www.uknow.gse.harvard.edu/index.html (Edu info)

http://hbswk.hbs.edu/ (Management Info)




www.gse.harvard.edu/iep  (where the above 2 are used )
http://harvardscience.harvard.edu/



http://jaipurschool.bihu.in/
       
---------------------------------
 Yahoo! Answers - Get better answers from someone who knows. Tryit now.

More information about the Assam mailing list