[Assam] Harvard MBA Newsletter: Democracy needs marketing - Olympics?? The Surprising Right Fit for Software Testing

umesh sharma jaipurschool at yahoo.com
Mon Apr 14 20:27:38 PDT 2008 

http://www.hbs.edu/centennial/conversation/marketinganddemocracy/
Is Olympics (a Greek tradition) ideal platform for promoting democracy in communist China

HBS Working Knowledge <workingknowledge at hbs.edu> wrote:   HBS Working Knowledge Newsletter                  
   Highlights this Week  The Surprising Right Fit for Software Testing
 The Matchmaker of the Modern Economy
 Working Paper: Where Does it Go? Spending by the Financially Constrained
 What Do You Think? Who Owns Intellectual Property?
   
 ==============================  New on the Site  The Surprising Right Fit for Software Testing http://hbswk.hbs.edu/item/5869.html
 Software analysts and programmers live to innovate—but hate to run tests. Yet top-notch testing saves many a company money when bugs are caught early. A new case coauthored by HBS professor Robert D. Austin describes the secret behind a Danish consultancy's success: The majority of its testers have Asperger syndrome or a form of autism spectrum disorder.
  
  The Matchmaker of the Modern Economy http://hbswk.hbs.edu/item/5879.html
 In the wake of World War II, Georges Doriot helped found the world's first public venture capital firm, American Research and Development. Doriot (1899–1987) was also a professor at Harvard Business School for 40 years. Our book excerpt from Creative Capital: Georges Doriot and the Birth of Venture Capital (HBS Press) describes how ARD first came to "marry" investors and innovators.
  
  Working paper: Where Does it Go? Spending by the Financially Constrained http://hbswk.hbs.edu/item/5895.html
 Download the PDF. Despite widespread interest by academics, businesspeople, and policymakers, much is unknown about the financial behavior of low-income individuals, particularly those who rarely or ever use banks. Do credit constrained consumers spend money more quickly than less constrained consumers? Do they spend the money in different manners (card-based merchant transactions versus cash ATM withdrawals)? This working paper by Shawn A. Cole, John Thompson, and Peter Tufano provides preliminary data on spending patterns by over 1.5 million refund recipients, all of whom used either a loan or a settlement product to receive refund money faster than the IRS processes would have otherwise allowed. The results should inform the view of policymakers, financial service professionals, scholars, and consumer advocates.
  
  What Do You Think? Who Owns Intellectual Property? http://hbswk.hbs.edu/item/5909.html
 Online forum OPEN until Thursday, April 24. Content-sharing sites and branding efforts like that for (RED) remind us that ownership is being challenged in new and different ways, says HBS professor Jim Heskett. How is intellectual property being valued? Are IP laws out of date? What do you think?
  
  First Look: New Research by HBS Faculty http://hbswk.hbs.edu/item/5910.html
 New in publications and case studies: Spending money on others makes you happier ... Creative negotiations for a superstar baseball pitcher ... An energy project hits a barrier.
  
  Most Popular Stories  Working paper: Where Does it Go? Spending by the Financially Constrained http://hbswk.hbs.edu/item/5895.html
  
  Four Companies that Conquered America http://hbswk.hbs.edu/item/5907.html
  
  The Matchmaker of the Modern Economy http://hbswk.hbs.edu/item/5879.html
  
  The Debate over Taxing Foreign Profits http://hbswk.hbs.edu/item/5906.html
  
  Who Owns Intellectual Property? http://hbswk.hbs.edu/item/5909.html
  
  Best of Faculty Q&As Making Money Making Movies http://hbswk.hbs.edu/item/3769.html
 In this Q&A from November 2003, HBS professor Anita Elberse talks about the international motion picture industry, movie piracy, and how to capture screens in foreign markets.
  
  Elsewhere at Harvard Business School  Web forum on "Marketing and Democracy" http://www.hbs.edu/centennial/conversation/marketinganddemocracy/
 Join The Conversation with Professor John A. Quelch and Katherine Jocz

  
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 May 4–9, 2008
  
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 HBS Executive Education Program
 May 27–31, 2008

  
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 HBS Executive Education Program
 June 8–13, 2008
  
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Umesh Sharma

Washington D.C. 

1-202-215-4328 [Cell]

Ed.M. - International Education Policy
Harvard Graduate School of Education,
Harvard University,
Class of 2005

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