[Assam] A Coke rival in India - The RSS Cola

[Ram Sarangapani]

Well! that's it .... no more soft drinks for me while in India.

Ugh!

--Ram

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http://www.indianexpress.com/news/coke-has-a-rival-rsss-cow-urine-cola/421641/


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[image: Indian Express]
 Coke has a rival: RSS's cow urine cola
*Rajeev khanna* Posted online: Feb 10, 2009 at 1500 hrs
*Dehradun : *The RSS has found something to give the popular colas and cold
drinks a run for their money: bovine urine. The Sangh's Cow Protection
Department is planning to produce a soft drink with this magic ingredient as
base, and believes it will sweep the market.

The head of the Hardwar-based department, Om Prakash, said: "We refer to gau
ark (cow urine) as gau jal (cow water) as it has immense potential to cure
various diseases. We have developed a soft drink formula with gau jal as the
base and it has been sent to a laboratory at Lucknow for testing."

Once the tests show positive results, he added, the department will think
about its packaging, preservation and marketing.

While the RSS is at the task alone right now, once the drink is ready to be
taken to the market, the Cow Protection Department might seek the help of
the Uttarakhand Government in the operations.

"It will be a revolution of sorts. The acceptance of cow urine as a potent
medicine is increasing day by day and once it comes as a cold drink, its
demand will definitely increase," Prakash claimed.

Stating that several colas are harmful to the extent that they can be
substituted for pesticides, he asserted that their soft drink with cow urine
will not only be natural but cost-effective too. "In addition to this, it
will prove and justify the high stature accorded to a cow in Indian
culture."

Cow urine, in fact, ranks quite high on the RSS list of priorities. "We
discuss its importance at various meetings and public programmes. We have
also been circulating pamphlets about its medicinal value," said Om Prakash,
who has been actively involved in the task of cow protection and promoting
bovine urine for the last four decades.

He names products ranging from toothpaste, shampoo, soap, face powder and
shaving lotion to balm, biscuits, incense sticks, phenyl, mosquito coils and
distemper which are being made from cow urine and cow dung.

He asserts that tiles made up of cow dung have been found to be fire - and
water-resistant and can ward off radiation.