[Air-l] UCLA Internet Use Report

[Willard Uncapher]

AoIR folk might be interested in Year 2 of the UCLA scheduled to be 
released Nov 28th at http://www.ccp.ucla.edu/index.asp .

The Report will suggest that Internet use is still strong and growing 
(despite the speculative .dot com bust). It is up to you researchers and 
theorists to decide how these concepts were operationalized (eg. what does 
'trust' mean). The Report will suggest that a lot of people are 
substituting the Internet for TV within their media time budget, since 
other activities such as time spent eating and playing sports are alleged 
to have stayed the same. Suggest that there is still an increase in web 
based purchases over 'bricks-and-mortar' based transactions, against a 
broader context of an economic slowdown. There are some figures about 
'trust' and about continuing fear about credit card fraud. Also, there is a 
continuing expansion of email and instant messaging, making it still the 
most popular activity online, and a key reason that people, according the 
study go online.

The report obviously sticks to a rather instrumentalist view of the 
Internet, tailored to e-commerce, and doesn't appear to venture, if the 
pre-reports are accurate, to raising issues of surveillance, sharing of 
data, encryption, and other such aspects of Net use.

According to its results:  November 28, 2001 Posted: 11:20 PM EST (0420 GMT)
Highlights from the 2001 UCLA Internet Report, "Surveying the Digital Future."

-- Study based on national sample of 2,006 Internet users and non-users

-- Percentage of Americans with online access: 72.3 (2001; up from up from 
66.9 percent in 2000)

-- Average weekly online use: 9.8 hours (2001; up from 9.4 hours in 2000)

-- Average weekly TV use by non-users: 10 hours

-- Fewer weekly hours users spend watching TV: 4.5

-- Percentage of users who believe most online info is accurate: 58

-- Percentage of users who made purchases online: 48.9

-- Percentage of users who would reduce purchases if sales tax imposed: 43.3

-- Percentage of users with at least some concern on credit card security: 
94.5

-- Percentage of adults who say children spend right amount time online: 88.2

-- Percentage of adults who say children's grades have stayed same or 
improved since logging on:
96.7

-- Percentage of users who say e-mail improves communications: 80.9

-- Percentage of users who disagree e-mail takes too much time: 64.7

-- Percentage of non-users not interested in logging on: 21.4

-- Primary reason non-users give for not logging on: no computer

-- Percentage of students who use the Internet at school: 64.3 (2001; was 
55.3 in 2000)

-- Percentage of employed who use the Internet at work away from home: 51.2 
(2001; was 42.3 in 2000)

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Willard Uncapher, Ph.D. / Network Emergence / 2369 Rodin Place, Davis, CA 95616
mailto:willard at well.com / http://www.well.com/user/willard