[Air-l] On Netnography

[Charles Ess]

As a follow-up to Dan's message -
as far as ethical issues in general, I'd recommend the AoIR ethics
guidelines (www.aoir.org/reports/ethics.pdf) as a series of questions that
have now proven helpful to researchers around the world in determining just
what the ethical issues of a given project / approach / methodology, etc.,
might be.
In addition, if your research is going to involve anyone from the European
Union, you should be aware (if you're not already) that the data privacy
protection laws for the E.U. states are considerably stricter in a number of
ways than those enforced in the U.S.   For a comprehensive overview of E.U.
data privacy law and correlative steps for researchers, the materials
gathered at the RESPECT project website are the best I've seen (though Dan
certainly knows better than I on this):
http://www.respectproject.org/main/index.php
following especially the link
http://www.respectproject.org/main/data.php
which introduces the research and final report of colleagues at the
Centre de Recherches Informatique et Droit (CRID) / The Research Centre for
Computer and Law at the University of Namur.
The Code of Ethics for Socio-Economic Research, at
http://www.respectproject.org/ethics/ethics.pdf
is also absolutely first rate.
Enjoy!

Charles Ess
Distinguished Research Professor, Interdisciplinary Studies
Drury University
900 N. Benton Ave.
Springfield, MO  65802  USA
voice: 417-873-7230
fax: 417-873-7435
homepage: <www.drury.edu/ess/ess.html>

Co-chair, CATaC '04: <it.murdoch.edu.au/catac>

Exemplary persons seek harmony, not identity - Confucius

----- Original Message ----- 
From: "Dan L Burk" <burkx006 at umn.edu>
To: <air-l at aoir.org>
Sent: Sunday, January 18, 2004 5:18 PM
Subject: Re: [Air-l] On Netnography


>
> This is a very interesting service. I hope that you've engaged good
counsel
> and/or have excellent business liability insurance -- aside from the data
> privacy issues raised by your activity, you appear to have massive
> copyright, trespass, and unauthorized access issues, across multiple
> jurisdictions.  Lots of exposure, not easy to sort out the sources of
> liability.  (And I'm not even going to mention all the ethical issues --
> Charles Ess or somebody else can do that.)  Should be plenty to keep you
on
> your toes.
>
> Best of luck,
>
> Dan L. Burk
> Oppenheimer, Wolff & Donnelly Professor
> University of Minnesota Law School
> 229 19th Avenue South
> Minneapolis, MN 55455 USA
> ***************************************
> Voice: 612-626-8726
> Fax: 612-625-2011
>
>
> On 18 Jan 2004, Fernando Polo wrote:
> > Dear all,
> >
> > Our company has recently launched a service to discover online consumer
> > insights from discussions held in Internet (newsgroups, message boards,
> > etc). We use our proprietary technology to crawl the web, store and text
> > mine the contents, and visualise the outcome (everything in real-time),
> > combined with analysis provided by a team of sociologists.
> >
> > We have heard of some companies using ethnography and even netnography
> > (or cyber ethnography), and we have gone through research by R.
> > Kozinets, and some other forerunners, but I would appreciate very much
> > if you can provide me with more case studies or citations of firms using
> > this methodology.
> >
> > If you want to receive more information about our service, just send me
> > a mail.
> >
> > Thank you all in advance.
> > Fernando Polo
> >
> > _____________________________
> > www.dicelared.com
> > Tel/Fax +34 914 453 721
> > fernando.polo at dicelared.com
> > _________________________
> >
> >
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> >
>
>
>
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