[Air-l] Fwd: [CSL]: Google Plans New Service for Scientists and Scholars

[jeremy hunsinger]

this seems to be a good start:)
http://scholar.google.com/scholar? 
hl=en&lr=&safe=off&q=%22association+of+internet+researchers%22&btnG=Sear 
ch


Begin forwarded message:

> From: J Armitage <j.armitage at UNN.AC.UK>
> Date: November 18, 2004 7:45:34 AM EST
> To: CYBER-SOCIETY-LIVE at JISCMAIL.AC.UK
> Subject: [CSL]: Google Plans New Service for Scientists and Scholars
> Reply-To: Interdisciplinary academic study of Cyber Society  
> <CYBER-SOCIETY-LIVE at JISCMAIL.AC.UK>
>
> [Hi all, Google Scholar is actually up and running already. It is  
> here: http://scholar.google.com/ John]
>
> November 18, 2004
>
> Google Plans New Service for Scientists and Scholars
>
> By JOHN MARKOFF
>
>  
>
> http://www.nytimes.com/2004/11/18/technology/18google.html? 
> oref=login&th
>
>  
>
> The New York Times
>
>  
>
>  
>
>  
>
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AN FRANCISCO, Nov. 17 - Google Inc. plans to announce on Thursday that  
it is adding a new search service aimed at scientists and academic  
researchers.
>
> Google Scholar, which was scheduled to go online Wednesday evening at  
> scholar.google.com, is a result of the company's collaboration with a  
> number of scientific and academic publishers and is intended as a  
> first stop for researchers looking for scholarly literature like  
> peer-reviewed papers, books, abstracts and technical reports.
>
>  Google executives declined to say how many additional documents and  
> books had been indexed and made searchable through the service. While  
> the great majority of recent scholarly papers and periodicals are  
> indexed on the Web, many have not been easily accessible to the  
> public.
>
>  The engineer who led the project, Anurag Acharya, said the company  
> had received broad cooperation from academic, scientific and technical  
> publishers like the Association of Computing Machinery, Nature, the  
> Institute of Electrical and Electronics Engineers and the Online  
> Computer Library Center.
>
>  The new Google service, which includes a listing of scientific  
> citations as well as ways to find materials at libraries that are not  
> online, will not initially include the text advertisements that are  
> shown on standard pages for Google search results.
>
>  However, company executives say it is likely that advertisements will  
> eventually accompany search results on Google Scholar. One academic  
> publishing executive, John Sack, director of HighWire Press at  
> Stanford University, said that such advertising could be quite  
> profitable.
>
> "The commercial reason for doing this is that you can target areas  
> with high-quality, high-payback ads," Mr. Sack said. "An advertisement  
> that goes next to an article on cloning techniques is probably going  
> to be for services that are pretty expensive."
>
> Mr. Acharya, who started the Google Scholar project, said his  
> motivation, in part, had been a desire to help the academic community  
> from which Google emerged.
>
> "Google as a company has greatly benefited from academic research and  
> this is one of the ways we can give back to the community," he said.
>
> The project was also an effort, said Mr. Acharya, 39, to address a  
> problem he confronted as an undergraduate in India. As a student he  
> found materials in his college library, at times, to be significantly  
> out of date.
>
>  Google Scholar will make the world's scientific literature  
> universally accessible, he said.
>
> "We don't know where the next breakthrough will come from," he said.  
> "We want everyone to be able to stand on the shoulders of giants."
>
> "Google's scientific search service is a significant step forward,"  
> said Danny Sullivan, editor of SearchWatchEngine, an online  
> newsletter. He was quick to add, however, that Google was certain to  
> have competition soon from Yahoo and others.
>
> "We will continue to see an explosion of vertical search engines like  
> this," he said of search services that focus on special collections.
>
>  Google Scholar is another reflection of changing habits in the  
> academic world, said Mr. Sack of HighWire Press. In the past decade,  
> students and researchers have begun to go to online search engines  
> first.
>
>  
>
>  
>   
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>
jeremy hunsinger
jhuns at vt.edu
www.cddc.vt.edu
jeremy.tmttlt.com
www.tmttlt.com

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jeremy hunsinger
jhuns at vt.edu
www.cddc.vt.edu
jeremy.tmttlt.com
www.tmttlt.com

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