[Air-l] research on internet adoption

[Wendy]

You can go back and read the GVU annual studies and see the trends. 1994
through 1998
http://www.gvu.gatech.edu/user_surveys/ 


Wendy






-----Original Message-----
From: air-l-bounces at listserv.aoir.org
[mailto:air-l-bounces at listserv.aoir.org] On Behalf Of Lee Rainie
Sent: Tuesday, March 06, 2007 2:41 PM
To: air-l at listserv.aoir.org
Subject: [Air-l] research on internet adoption

I am looking for help locating research about why people were drawn to the
internet in various periods, starting in the early 1990s. There seems to be
a decent amount of work focused on why firms large and small embraced the
internet, but not nearly as many studies about individual users and their
motives for going online in the first place. I am particularly interested in
the role that life circumstances played (e.g.
Did users embrace the internet first at their workplaces or schools and then
in their private lives? Were they coaxed online by friends who already had
access?). And I'm interested in research about the online applications that
were particularly appealing to newbies (e.g. email, news, health
information, e-commerce, adult content, etc.). 

 

Finally, I'd appreciate knowing if new users' motives for adoption changed
over time. Were those who first hopped online in 1997 drawn online by
different factors from those that drew earlier adopters in, say, 1993-1994?

 

Thanks very much,

Lee Rainie

 

**********

Director

Pew Internet & American Life Project

1615 L Street NW - Suite 700

Washington, D.C. 20036

202-419-4510

http://www.pewinternet.org 

 

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