[Air-L] Speaking of NCA, here's another invitation

Steve Jones sjones at uic.edu
Wed Oct 31 18:48:26 PDT 2007

I would be remiss if I did not mention that all AoIRers (and other  
interested parties) are of course invited to attend the internet  
research lecture at the National Communication Association convention  
in Chicago on Saturday, Nov. 17, from 9:30am-10:45am, at the Palmer  
House, Salon 7, by Dan Hess, former VP at Tribune Interactive and  
Senior VP at comScore. An abstract of his talk is below. The lecture  
is sponsored by the Carl Couch Center for Social and Internet  
Research and the Society for the Study of Symbolic Interaction. I'll  
hope to see you there.



Title: Internet-Based Research: Past, Present and Future
Abstract: The Internet has had a dramatic impact on the ability to  
understand the behavior, attitudes and perceptions of consumers. The  
omnipresent nature of the Web enables research on any level -- from  
global to hyperlocal, from actively self-reported responses to  
passive, real time measurement. Whether in marketing, media,  
academia, politics, government or elsewhere, every research  
practitioner has been somehow touched by the capabilities that the  
Internet has brought to bear. In this session, Dan Hess will examine  
the roots and evolution of research on the Internet, the current  
state and applications of the industry, and emerging technologies  
such as those used to analyze social trends and tonality of online  
community discussions. Hess will also review opportunities for  
academic and commercial researchers to increase their interaction  
around Internet research, to the benefit of both parties.

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