[Air-L] WSJ: The Facebook Generation Vs. The Fortune 500

McKiernan, Gerard [LIB] gerrymck at iastate.edu
Fri Mar 27 09:00:53 PDT 2009



A Good Characterization of Us vs. Them [:-)]




Wall Street Journal / Gary Hamel's Management 2.0 / March 24, 2009 /
5:38 PM ET


The Facebook Generation vs. the Fortune 500


The experience of growing up online will profoundly shape the workplace
expectations of "Generation F" - the Facebook Generation. At a minimum,
they'll expect the social environment of work to reflect the social
context of the Web, [snip].


If your company hopes to attract the most creative and energetic members
of Gen F, it will need to understand these Internet-derived
expectations, and then reinvent its management practices accordingly.


With that in mind, I compiled a list of 12 work-relevant characteristics
of online life. These are the post-bureaucratic realities that
tomorrow's employees will use as yardsticks in in determining whether
your company is "with it" or "past it." [snip]


1. All ideas compete on an equal footing. [snip]


2. Contribution counts for more than credentials. [snip]


3. Hierarchies are natural, not prescribed. [snip]




8. Power comes from sharing information, not hoarding it. [snip]


9. Opinions compound and decisions are peer-reviewed.[snip]




11. Intrinsic rewards matter most.[snip]


12. Hackers are heroes.[snip]


These features of Web-based life are written into the social DNA of
Generation F-and mostly missing from the managerial DNA of the average
Fortune 500 company. [snip]


Full excerpts as well as The Link To The Full Text is available at 


[ http://tinyurl.com/d9mkyd ]






Gerry McKiernan

Associate Professor

Science and Technology Librarian

Iowa State University Library

Ames IA 50011


gerrymck at iastate.edu    


 There is Nothing More Powerful Than An Idea Whose Time Has Come /
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