[Air-L] WSJ: The Facebook Generation Vs. The Fortune 500

Jones, Jacqueline Jacqueline.Jones at ucdenver.edu
Fri Mar 27 09:32:42 PDT 2009

Gerry, Great contribution to my thinking at present. Thank you for the posting Cheers Jackie RN PhD

From: air-l-bounces at listserv.aoir.org [air-l-bounces at listserv.aoir.org] On Behalf Of McKiernan, Gerard [LIB] [gerrymck at iastate.edu]
Sent: Friday, March 27, 2009 10:00 AM
To: air-l at listserv.aoir.org; SOCNET at LISTS.UFL.EDU
Cc: McKiernan, Gerard [LIB]
Subject: [Air-L] WSJ: The Facebook Generation Vs. The Fortune 500


A Good Characterization of Us vs. Them [:-)]


Wall Street Journal / Gary Hamel's Management 2.0 / March 24, 2009 /
5:38 PM ET

The Facebook Generation vs. the Fortune 500

The experience of growing up online will profoundly shape the workplace
expectations of "Generation F" - the Facebook Generation. At a minimum,
they'll expect the social environment of work to reflect the social
context of the Web, [snip].

If your company hopes to attract the most creative and energetic members
of Gen F, it will need to understand these Internet-derived
expectations, and then reinvent its management practices accordingly.

With that in mind, I compiled a list of 12 work-relevant characteristics
of online life. These are the post-bureaucratic realities that
tomorrow's employees will use as yardsticks in in determining whether
your company is "with it" or "past it." [snip]

1. All ideas compete on an equal footing. [snip]

2. Contribution counts for more than credentials. [snip]

3. Hierarchies are natural, not prescribed. [snip]


8. Power comes from sharing information, not hoarding it. [snip]

9. Opinions compound and decisions are peer-reviewed.[snip]


11. Intrinsic rewards matter most.[snip]

12. Hackers are heroes.[snip]

These features of Web-based life are written into the social DNA of
Generation F-and mostly missing from the managerial DNA of the average
Fortune 500 company. [snip]

Full excerpts as well as The Link To The Full Text is available at

[ http://tinyurl.com/d9mkyd ]



Gerry McKiernan

Associate Professor

Science and Technology Librarian

Iowa State University Library

Ames IA 50011

gerrymck at iastate.edu

 There is Nothing More Powerful Than An Idea Whose Time Has Come /
Victor Hugo

[ http://www.blogger.com/profile/09093368136660604490  ]

 Iowa: Where the Tall Corn Flows and the (North)West Wind Blows

 [ http://alternativeenergyblogs.blogspot.com/  ]

The Air-L at listserv.aoir.org mailing list
is provided by the Association of Internet Researchers http://aoir.org
Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org

Join the Association of Internet Researchers:

More information about the Air-L mailing list