[Air-L] Fwd: Reminder: "WikiBrands - The Publishing Journey - Mike Dover & Sean Moffitt" is tomorrow, Tuesday, September 14, 2010 6:30 PM!

Martin at Cleaver.org Martin at Cleaver.org
Mon Sep 13 10:11:21 PDT 2010

This event of mine in Toronto, Canada might interest some of you...

---------- Forwarded message ----------
From: Meetup Reminder <info at meetup.com>
Date: Mon, Sep 13, 2010 at 12:42 PM
Subject: Reminder: "WikiBrands - The Publishing Journey - Mike Dover & Sean
Moffitt" is tomorrow, Tuesday, September 14, 2010 6:30 PM!
To: martin at cleaver.org

  [image: Meetup]
Meetup Reminder
Toronto Wiki Tuesdays
   Your group has a Meetup tomorrow!
You RSVPed Yes.

WikiBrands - The Publishing Journey - Mike Dover & Sean

Tuesday, September 14, 2010 6:30 PM

31 Yes
*There's still room for 9 more.*

The Twisted Kilt
1954 Yonge Street
Toronto ON M3B 0A3
 How Much

Price: CAD10.00 per person
Click here to pay<http://meetup.torontowikituesdays.com/calendar/12813538/t/_grp/?rv=cr1p%29>if
you have not yet done so.

Update your RSVP<http://meetup.torontowikituesdays.com/calendar/12813538/t/cr1p_upd/?rv=cr1p>

31 Wiki enthusiasts<http://meetup.torontowikituesdays.com/calendar/12813538/t/_rt/?rv=cr1p>RSVPed
Yes, including…
    Meetup Description

Please be there 6:30 to order drinks, network as we start sharp at 7pm.

Inside WikiBrands:

The Six Benefits of Wiki Brand Advocacy • Measurement and Metrics •
Community Management • The B-to-B Wiki Brand • The Personal Wiki Brand • 25
Things to Know in 25 Minutes

The WikiBrands Publishing Journey

The book: Launched from branding guru Don Tapscott's landmark $10 million
research project on the intersection of technology and business models,
WikiBrands explain what your business needs to do NOW to embrace the power
of p-2-p technologies like word-of-mouth, user generated content, social
media, microblogging, crowdsourcing, and customer rating systems to engage
customers and enlist them in brand building and value-enhancement.

So, if print is dead and technology books face obsolescence before they even
reach the shelves, why would we even take on the project?

At Toronto Wiki Tuesday, we'll answer this question as well as discuss:
- Key lessons learned about the writing process
- Finding an agent and writing the proposal
- What to expect in the editing process
- The pros and cons of self-publishing
- Marketing the book

About our Speaker

Mike Dover is the Managing Partner of Socialstruct Advisory Group. As Vice
President, Research Operations for New Paradigm (later nGenera Insight), he
oversaw the research programs underlying Wikinomics: How Mass Collaboration
Changes Everything and Grown Up Digital: How The Net Generation is Changing
the World. He also provided review support for more than a dozen other books
including Authenticity: What Customers Really Want by Joe Pine and James
Gilmore and DIY U Edupunks, Edupreneurs, and the Coming Transformation of
Higher Education by Anya Kamenetz.

Sean Moffitt is President, Agent Wildfire Strategy & Communications Inc., a
leading social influence, word of mouth and customer engagement firm. He is
also an internationally respected and connected web expert and sought-after
speaker, lecturing to corporations, associations and universities throughout
the world on cultural trends and the reinvention of marketing and business.
With one foot in traditional business and another in new digital worlds, he
has led the efforts behind established brands Molson, Guinness and Procter &
Gamble and now partners with many Fortune 500s and startups as an evangelist
for web-enabled customer engagement and collaboration in business.


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