[Air-L] Where the term "social media" comes from?

David Golumbia dgolumbia at gmail.com
Wed Sep 22 07:33:30 PDT 2010

i'm not seeing the christian right uses of the actual phrase "social media"
in google scholar, nor any references prior to 2004 that appear genuine.
there is a reference to *The Social Media Marketing Book* from 2000, but
just thanks to excellent gscholar metatdata--that book was actually
published in 2009.

gnews "social media" search from 1990-present showing no uses prior to 2004:

gcholar exact phrase "social media" search 1900-2000, with 7000 hits but
none of them as far as i can tell actually including the phrase "social
media" unless there is wonky metadata that has miscategorized the book:

can you give links to some of the earlier references?

On Wed, Sep 22, 2010 at 10:23 AM, jeremy hunsinger <jhuns at vt.edu> wrote:

> the term social media has been around for ages, at least according to
> google scholar, which went back to 1997, then before that in
> theology/liturgy studies to quite far back....  Social media has something
> apparently to do with some Christian right in its early uses
> the technological use of the term seems to have really taken off in 2004-5
> according to
> http://news.google.com/archivesearch?q=social+media&ie=UTF-8&oe=UTF-8&btnG=Search+Archives
> social software was coined by ross mayfield i think, though it may have
> been someone else.   one of the founders of the social software alliance
> that i was part of....  It came before social media by popularity for 2
> years as per:
> http://news.google.com/archivesearch?q=%22social+software%22&btnG=Search+Archives&scoring=a
> personally, i tend not to buy into the 'who coined the term' and arguments
> of origination.  In this case... I don't think it is even that important.
> Jeremy Hunsinger
> Political Science
> Center for Digital Discourse and Culture
> Virginia Tech
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David Golumbia
dgolumbia at gmail.com

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