[Air-L] What went wrong with Multiply?
Dr. Rasha Abdulla
rasha at aucegypt.edu
Thu Jul 21 16:36:10 PDT 2011
Very good point, but what creates the cultural dynamics? How are these
On Fri, Jul 22, 2011 at 2:24 AM, danah boyd <aoir.z3z at danah.org> wrote:
> Multiply was launched in the States but quickly became popular in the
> Philippines (and other South Asian / Pac Island countries) pretty quickly;
> it competed with Friendster pretty heavily for a while and then it got
> bought by some other company and became stale (keep in mind: all social
> network sites that had to go through a sales transition lost serious ground
> in the process). They tried to differentiate themselves from competitors by
> basically throwing in every social feature known to man. This overload
> worked for some, but also made it unappealing for others. Classic story of
> SNS competition at the time.
> And Jeremy's right - it was always about consumerism and the features that
> it had were nothing new (just like G+'s features are nothing new).
> What folks never seem to remember in this space is that it's *NEVER* about
> the features. It's about the cultural dynamics.
> On Jul 21, 2011, at 10:55 AM, Nicholas John wrote:
> > I'm doing some historical work on social network sites using the Wayback
> > Machine and I've come across a site called Multiply. Today Multiply is
> > more about shopping than it is a full-blown SNS, but it's fascinating to
> > look at what it was offering in 2004 - it's About page is basically a
> > description of what we do on Facebook today.
> > Most interestingly, though, is the level of granularity it offered in
> > of who could see our posts (not dissimilar to Google+'s circles, which
> > everyone is so excited about in that it solves a problem in Facebook).
> > each post you can specify who can see it at quite a remarkable degree of
> > granularity (everyone; your network, your contacts, or a custom list). It
> > also, in 2004, promises alerts when someone in your network does
> > (i.e., a news feed).
> > Was anyone here on that site in those days? Does anyone know what
> > to it given that they really seemed to have online social networking
> > sussed seven years ago. I'd be very interested to find out...
> > Thanks
> > Nicholas
> > _______________
> > Dr. Nicholas John
> > sociothink.com
> > @nicholasajohn
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Rasha A. Abdulla, Ph.D.
Journalism and Mass Communication
The American University in Cairo
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