[Air-L] What went wrong with Multiply?
dperkel at ischool.berkeley.edu
Thu Jul 21 16:29:15 PDT 2011
On Thu, Jul 21, 2011 at 4:24 PM, danah boyd <aoir.z3z at danah.org> wrote:
> What folks never seem to remember in this space is that it's *NEVER* about
> the features. It's about the cultural dynamics.
I would amend that point by saying that the features are a part of the
cultural dynamics, rather than separate from them. One question to ask is
what is the "it" that we are talking about.
School of Information, Berkeley Center for New Media
> On Jul 21, 2011, at 10:55 AM, Nicholas John wrote:
> > I'm doing some historical work on social network sites using the Wayback
> > Machine and I've come across a site called Multiply. Today Multiply is
> > more about shopping than it is a full-blown SNS, but it's fascinating to
> > look at what it was offering in 2004 - it's About page is basically a
> > description of what we do on Facebook today.
> > Most interestingly, though, is the level of granularity it offered in
> > of who could see our posts (not dissimilar to Google+'s circles, which
> > everyone is so excited about in that it solves a problem in Facebook).
> > each post you can specify who can see it at quite a remarkable degree of
> > granularity (everyone; your network, your contacts, or a custom list). It
> > also, in 2004, promises alerts when someone in your network does
> > (i.e., a news feed).
> > Was anyone here on that site in those days? Does anyone know what
> > to it given that they really seemed to have online social networking
> > sussed seven years ago. I'd be very interested to find out...
> > Thanks
> > Nicholas
> > _______________
> > Dr. Nicholas John
> > sociothink.com
> > @nicholasajohn
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