[Air-L] Antw: Re: Inclusion of short links in academic publications?

Johann Hoechtl Johann.Hoechtl at donau-uni.ac.at
Fri Jul 22 07:49:54 PDT 2011

If you are the one who created the shortlinks, it's likely that you have the ability to track how many times it was clicked (if you register at the shortening service)

* If you happen to publish a paper in a (closed) journal you are able to interpolate a figure how often your submission was read (if there is a statistical figure how many paper readers actually follow references, footnotes or plain internet links). Did the reviewers took a deep look into your references? From that you can derive a, admittedly problematic, cost-value ratio of the journal.
* If it is an online-publication, you can track how useful your readers estimate your sources by how often they were clicked. It may also give you a clue that either your reasoning was not clear enough and required the reader to follow a link or that the topic of your reference is very interesting to the reader(s).
* You are also able to track down the countries the clicks come from (for what it's worth)

Web marketing applied to science.

>>> Joseph Reagle <joseph.2011 at reagle.org> schrieb am 22.07.2011 um 15:44 in
Nachricht <201107220944.15949.joseph.2011 at reagle.org>:
> On Friday, July 22, 2011, Johann Hoechtl wrote:
>> > Plus, you don't mention what the possible benefit is...?
>> Impact of sources and tracking distribution of papers would come immediately 
> to my mind
> I don't follow, could you explain?

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