[Air-L] Antw: Re: Inclusion of short links in academic publications?

[Johann Hoechtl]

If you are the one who created the shortlinks, it's likely that you have the ability to track how many times it was clicked (if you register at the shortening service)

* If you happen to publish a paper in a (closed) journal you are able to interpolate a figure how often your submission was read (if there is a statistical figure how many paper readers actually follow references, footnotes or plain internet links). Did the reviewers took a deep look into your references? From that you can derive a, admittedly problematic, cost-value ratio of the journal.
* If it is an online-publication, you can track how useful your readers estimate your sources by how often they were clicked. It may also give you a clue that either your reasoning was not clear enough and required the reader to follow a link or that the topic of your reference is very interesting to the reader(s).
* You are also able to track down the countries the clicks come from (for what it's worth)

Web marketing applied to science.

>>> Joseph Reagle <joseph.2011 at reagle.org> schrieb am 22.07.2011 um 15:44 in
Nachricht <201107220944.15949.joseph.2011 at reagle.org>:
> On Friday, July 22, 2011, Johann Hoechtl wrote:
>> > Plus, you don't mention what the possible benefit is...?
>> Impact of sources and tracking distribution of papers would come immediately 
> to my mind
> 
> I don't follow, could you explain?