[Air-L] New title on the political economy of digital advertising

Joseph Turow jturow at asc.upenn.edu
Thu Feb 9 18:52:51 PST 2012

I hope people won't mind my mentioning my book, published this month by Yale University Press.  It's called The Daily You: Have the New Advertising Industry is Defining Your Identity and Your Worth.

The Atlantic magazine has an excerpt here:


A nice review that covers the book's basic elements is here:



Joseph Turow 
Robert Lewis Shayon Professor  &
Associate Dean for Graduate Studies
Annenberg School for Communication 
University of Pennsylvania 
3620 Walnut Street 
Philadelphia, Pennsylvania 19104 
215 898 5842
Coming in late November:

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