[Air-L] new degree program

Mark D. Johns mjohns at luther.edu
Tue Feb 28 03:05:19 PST 2012

I have had several students recently who, after graduation, secured
jobs in social media marketing or social media administration in PR
departments of some very large (or not so large) corporations. I also
have one student producing PR videos full time for the YouTube channel
of a large, internationally known non-profit.

Some good, basic public relations theory and practice coursework, as
well as some basic marketing courses, would seem a good foundation,
beyond the essential computer skills. And basics of single camera
video production techniques (shooting, lighting, and sound, not just
editing) seem more and more essential in this environment.

Who knows what they'll be doing in five years, but those are the
building blocks that seem to be required in today's job market.
Mark D. Johns, Ph.D.
Associate Professor, Communication Studies
Luther College, Decorah, Iowa USA
2011-12 Director, Luther Study Centre
23 Haslemere Road
Nottingham NG8 5GJ
United Kingdom
"Get the facts first. You can distort them later."
    ---Mark Twain

On Tue, Feb 28, 2012 at 4:41 AM, Catherine Brooks <cbrooks4 at yahoo.com> wrote:
> Hello! I am developing a new undergraduate program that focuses on the interdisciplinary study of an "eSociety." My list of targeted areas of study are below, but I am thinking about the demand for such a degree program. Put simply, can you help me think about why we need to train students to live in this digital age? What is the demand for such a new degree program? This is tough to talk about given that we don't know what "jobs" students will end up getting or what kinds of new careers will be out there... To develop a new degree program, we have to talk in terms of what jobs and skills students will have. I haven't much more than my own intuition. Any thoughts out there on jobs or outcomes for student training?
> I know this is a list of "researchers," but why does our work need to be translated to a student population who need 'job preparation?'
> Catherine
>> From: "Deller, Ruth A" <R.A.Deller at shu.ac.uk>
>>To: "'air-l at listserv.aoir.org'" <air-l at listserv.aoir.org>
>>Sent: Monday, February 27, 2012 6:31 AM
>>Subject: [Air-L] Work with young people
>>I'm wondering what people's recent experiences have been in terms of working with young people online - particularly around issues of ethics (e.g. anonymity, consent).  I'm about to start researching an online fan community that is not teen-only but does have a large number of teen members, many of whom are involved in 'high' levels within the fandom (e.g. moderating forums, running popular blogs).  I know, like with all teens online, that for some of them their parents are fully aware of their participation, whilst for others their parents don't have a clue what they get up to!
>>The research (planned to be a wide-scale anonymous survey initially, with follow-up in-depth interviews and participant observation with a smaller number of participants) could exclude the teens altogether, or I could just involve them in the survey rather than the follow-up, but as they are a crucial part of the community I'm looking at it would be a shame not to involve them purely because it was ethically 'difficult'.
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