[Air-L] New title on the political economy of digital advertising

[Joseph Turow]

I hope people won't mind my mentioning my book, published this month by Yale University Press.  It's called The Daily You: Have the New Advertising Industry is Defining Your Identity and Your Worth.

The Atlantic magazine has an excerpt here:

http://www.theatlantic.com/technology/archive/2012/02/a-guide-to-the-digital-advertising-industry-thats-watching-your-every-click/252667/ 

A nice review that covers the book's basic elements is here:

http://getthedrift.com/the-shot-over-the-bow/#ixzz1lAl5mUqW 



JoeTurow

Joseph Turow 
Robert Lewis Shayon Professor  &
Associate Dean for Graduate Studies
Annenberg School for Communication 
University of Pennsylvania 
3620 Walnut Street 
Philadelphia, Pennsylvania 19104 
215 898 5842
Coming in late November: