[Air-L] Marxist Critiques of Online Advertising?

[Jernej Amon Prodnik]

Hi Adam,

check out Matteo Pasquinelli's article on PageRank. There might be a lot of
useful stuff in Christian Fuchs' writings and also in the audience-commodity
debate that has been going on for quite some time now. Check out some of the
literature and debates I've mentioned in the ''commodification'' article for
Triple-C issue Marx is Back:
http://www.scribd.com/doc/94847331/Prodnik-Jernej-A-Note-on-the-Ongoing-Proc
esses-of-Commodification-From-the-Audience-Commodity-to-the-Social-Factory

... As the whole Triple-C issue was dedicated to Marxian approach to the
communication studies, I'm quite certain you'll find most of the issues
you're talking about addresed in those articles too: http://www.triple-c.se/




See: Pasquinelli, Matteo. 2009. Google's PageRank Algorithm: A Diagram of
Cognitive Capitalism and the Rentier of the Common Intellect. In Deep
Search: The Politics of Search Beyond Google, edited by Konrad Becker and
Felix Stalder. London: Transaction Publishers. Available via:
http://matteopasquinelli.com/docs/Pasquinelli_PageRank.pdf


Best,
Jernej



-----Original Message-----
From: air-l-bounces at listserv.aoir.org
[mailto:air-l-bounces at listserv.aoir.org] On Behalf Of Adam Fish
Sent: Monday, November 05, 2012 12:00 PM
Cc: AoIR mailing list
Subject: [Air-L] Marxist Critiques of Online Advertising?

Anybody know of any Marxist critiques of online advertising? Anything
looking at Pagerank and YouTube advertising through the frames of
monopolisation, commodification, and accumulation?

Des Freedman has an excellent starting point in Web 2.0 and the Death
of the Blockbuster Economy in Misunderstanding the Internet. Anything
else?

Thanks.

Adam Fish, PhD
Lecturer, Media and Cultural Studies
Bowland North, Floor B
Department of Sociology
Lancaster University, UK
LA1 4YT
p. 01524592699
a.fish2 at lancaster.ac.uk
@mediacultures, mediacultures.org
http://www.lancs.ac.uk/fass/sociology/profiles/Adam-Fish/
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