[Air-L] Marxist Critiques of Online Advertising?

[Helen Kennedy]

Not specifically what you're looking for but relevant and interesting:

a) Marxist-influenced, but not solely about online advertising:
Andrejevic, M (2011) 'The work that affective economics does', Cultural Studies, 25, 4-5, pp604-620
Hearn, A (2010) 'Structuring feeling: Web 2.0, online ranking and rating, and the digital 'reputation' economy, Ephemera: theory & politics in organisation, 10 (3/4).

b) Critique of digital advertising:
Turow, J. (2012) The Daily You: how the new advertising industry is defining your identity and your worth. New Haven and London: Yale University Press

c) on the political economy / socio-economic construction of social media:
Robert Bodle (http://msj.academia.edu/RobertBodle)
Jose van Dijck (http://home.medewerker.uva.nl/j.f.t.m.vandijck/publications.html) 

Helen

-----Original Message-----
From: air-l-bounces at listserv.aoir.org [mailto:air-l-bounces at listserv.aoir.org] On Behalf Of Adam Fish
Sent: 05 November 2012 11:00
Cc: AoIR mailing list
Subject: [Air-L] Marxist Critiques of Online Advertising?

Anybody know of any Marxist critiques of online advertising? Anything looking at Pagerank and YouTube advertising through the frames of monopolisation, commodification, and accumulation?

Des Freedman has an excellent starting point in Web 2.0 and the Death of the Blockbuster Economy in Misunderstanding the Internet. Anything else?

Thanks.

Adam Fish, PhD
Lecturer, Media and Cultural Studies
Bowland North, Floor B
Department of Sociology
Lancaster University, UK
LA1 4YT
p. 01524592699
a.fish2 at lancaster.ac.uk
@mediacultures, mediacultures.org
http://www.lancs.ac.uk/fass/sociology/profiles/Adam-Fish/
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