[Air-L] Call for abstracts - ICA Preconference: Exploring and Remaking Critical Studies of Advertising

[Bodle, Robert]

Call for abstracts - ICA Preconference: Exploring and Remaking Critical Studies of Advertising (due 30 Nov) http://bit.ly/VzWc9o

Please consider this in light of your own research. Also, we'd appreciate it if
you passed it along to others who may be interested. 

[CALL FOR ABSTRACTS]

International Communication Association Preconference: "Exploring and Remaking Critical Studies of Advertising"
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London Metropole
17 June 2013
9.00-16.00
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ORGANIZERS:
James F. Hamilton (Grady College of Journalism and Mass Communication,
Univ. of Georgia)
Robert Bodle (Communication and New Media Studies, College of Mount St.
Joseph)

This preconference seeks to assess and reformulate approaches to the critical study of advertising in society. Many established approaches are premised upon highly centralized, professionalized and routinized advertising and media systems. Current practices emerging from digitization and a host of social, political, economic and cultural developments arguably outstrip the reach of traditional modes of critique. This program probes the historicity of traditional critiques of advertising, and explores approaches with a better fit to current historical conditions.

The purposes of this preconference program are to:
1. Present and discuss constitutive relationships between traditional critiques of advertising and the contexts of their emergence;
2. Probe, discuss and evaluate recent and emergent theoretical resources for more historically responsive bases of a critical assessment of advertising in society;
3. Track, explain, and characterize changes in the advertising ecosystem (including changing role of media planners, buyers, third-party ad networks, data-mining companies, and online intermediaries;
4. Identify potential social and political implications due to changes in the advertising industry;
5. Explore and assess new or neglected critical approaches to advertising.

We welcome abstracts of original research from established scholars as well as from those whose work is in its early stages that engages this problematic.

DEADLINE FOR RECEIPT OF ABSTRACTS: Friday, 30 November 2012.

For more information about this preconference: http://bit.ly/VzWc9o
To submit an abstract for review: http://bit.ly/UQzKZ9 


Robert Bodle, PhD
Associate Professor of Communication and New Media Studies
College of Mount St. Joseph
http://robertbodle.org/