[Air-L] readings for undergrads on uncompensated labor of the internet

[Robert Kozinets]

Hi Alan:

It's a bit heavy on the neo-Marxianism, and focused on the realm of
consumer culture, but this Journal of Consumer Culture article by Detlev
Zwick et al is my go-to on the subject. Dr. Zwick has a number of articles
on this and related topics.

http://www.yorku.ca/dzwick/JCC_Governmentality.pdf

Best,
Rob.


On Thu, Aug 1, 2013 at 8:34 PM, Alan Bilansky <alanbilansky at gmail.com>wrote:

> Good people,
>
> I'm looking for a good reading or other media--ideally short and accessible
> to undergrads--to introduce the concept of companies profiting from the
> uncompensated labor of user-generated content and other online behavior.
> What has worked in your classes when you have introduced this concept?
>
> Many thanks!
>
> --
> Alan Bilansky
>
> alanbilansky at gmail.com
> (201) 743-8670
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-- 
Robert V. Kozinets
Professor of Marketing, Chair of Marketing Dept.
Schulich School of Business--York University
4700 Keele Street, Toronto, ON Canada M3J 1P3
Office: +1 416-736-2100 x. 20513
Brandthroposophy: http://www.kozinets.net

Amara's law – "We tend to overestimate the effect of a technology in the
short run and underestimate the effect in the long run."