[Air-L] readings for undergrads on uncompensated labor of the internet

[Rex Troumbley]

Hi Alan,

In a recent undergraduate class, I used the postscript from Alexander
Galloway's latest book *The Interface Effect* titled "We Are the Gold
Farmers" to discuss unpaid microlabor. The students seemed to understand
and enjoy it. http://amzn.com/0745662536

Rex


On Fri, Aug 2, 2013 at 9:28 AM, Robert Kozinets <rkozinets at gmail.com> wrote:

> Hi Alan:
>
> It's a bit heavy on the neo-Marxianism, and focused on the realm of
> consumer culture, but this Journal of Consumer Culture article by Detlev
> Zwick et al is my go-to on the subject. Dr. Zwick has a number of articles
> on this and related topics.
>
> http://www.yorku.ca/dzwick/JCC_Governmentality.pdf
>
> Best,
> Rob.
>
>
> On Thu, Aug 1, 2013 at 8:34 PM, Alan Bilansky <alanbilansky at gmail.com
> >wrote:
>
> > Good people,
> >
> > I'm looking for a good reading or other media--ideally short and
> accessible
> > to undergrads--to introduce the concept of companies profiting from the
> > uncompensated labor of user-generated content and other online behavior.
> > What has worked in your classes when you have introduced this concept?
> >
> > Many thanks!
> >
> > --
> > Alan Bilansky
> >
> > alanbilansky at gmail.com
> > (201) 743-8670
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>
>
>
> --
> Robert V. Kozinets
> Professor of Marketing, Chair of Marketing Dept.
> Schulich School of Business--York University
> 4700 Keele Street, Toronto, ON Canada M3J 1P3
> Office: +1 416-736-2100 x. 20513
> Brandthroposophy: http://www.kozinets.net
>
> Amara's law – "We tend to overestimate the effect of a technology in the
> short run and underestimate the effect in the long run."
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