[Air-L] Understanding Social Media

[Tyler Handley]

Hi Kayla,

I wrote this guide on Business to Customer Social Media Marketing for my
start-up.  Some of it may be of use to you.

http://www.blurbi.ca/brandingmanual.pdf

(mind the spelling as I haven't yet had anyone edit it)

Also, have a look at the Salesforce E-Books on Social Media:

http://www.salesforcemarketingcloud.com/resources/ebooks/

Hope this helps a bit.

Cheers,

Tyler



On Tue, Jun 4, 2013 at 5:58 PM, Kayla D. Hales <haleskay at msu.edu> wrote:

> Hello All,
>
>
>
> I am designing a new Masters level course titled "Understanding Social
> Media." Information from the course description is below. If any of you
> have
> taken or taught similar courses or have ideas about the most relevant
> content to include in the course, I would greatly appreciate you sharing
> those thoughts/that content; this includes any journal articles or syllabi
> you have personally written/created. Thank you in advance.
>
>
>
> Course objectives: To develop an understanding of social media and their
> implications.
>
>
>
> Outline of major topics:
>
> 1.      Social media in politics
>
> 2.      Social media applications
>
> 3.      Social media technologies
>
> 4.      Social media uses
>
> 5.      Social media effects
>
> 6.      Social media in organizations
>
> 7.      Social media research
>
> 8.      Trends in social media industries
>
> 9.      Mobile and location-based social media
>
> 10.  Social media for interpersonal communication
>
>
>
> --
>
> Best Regards,
>
>
>
> Kayla D. Hales, Ph.D.
>
> Email:  <mailto:HalesKay at msu.edu> HalesKay at msu.edu
>
>
>
> Assistant Professor
>
> Michigan State University
>
> College of Communication Arts & Sciences
>
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-- 
Tyler Handley
tylerhandley at gmail.com
@tylerhandl3y <https://twitter.com/tylerhandl3y>
289-696-7516