[Air-L] Looking for a theory--traditional + new media = ?

[Jane Oak]

Hi,

2013/10/23 Ryan S Eanes <rse at uoregon.edu>:
> Some time ago I encountered a paper or chapter that
> argued that so-called "traditional" (unidirectional) media such as radio
> and television could in fact be considered interactive or
> multidirectional thanks to the addition of other technologies like
> Twitter, the Internet, etc.

The theory of "Convergence Culture", as described by Jenkins 2006 [1],
could apply. Quotes:
http://henryjenkins.org/2006/06/welcome_to_convergence_culture.html
The described effect would be called a "convergence effect" in this framework.

Best wishes,

~jane

[1] Jenkins, Henry: Convergence culture. Where old and new media
collide. New York: New York University Press, 2006.