[Air-L] Books on social media

[Carolyn Guertin]

This might be useful to you, a review of some new books:
"What's so social about social media?" by Melissa Aronczyk:
http://publicbooks.org/nonfiction/whats-so-social-about-social-media

Carolyn


On Tue, Jan 7, 2014 at 9:51 AM, Burcu Bakioglu <bbakiogl at gmail.com> wrote:

> Thank you so much guys! As usual, I'll compile all of this in a google doc
> and share with all. I will include Barry's offer as well, since that has a
> full-package deal: the textbook and the lecture to go with it :-P
>
> In the meantime, I'll wait for another day or so to see if any other title
> would be mentioned on the list.
>
> Cheers!
>
> BsB
>
>
> On Mon, Jan 6, 2014 at 11:30 PM, P. VIGNESWARA ILAVARASAN <
> evignesh at gmail.com> wrote:
>
> > Dear Burcu: & others:
> > Few months ago, I have requested in the group to recommend material and
> > books for a course on social media. I had also promised that I would
> share
> > the learnings. Recommendations from the members are really useful. I
> tried
> > the course with my MBA students here last term. Looks like the course is
> > shaping up well.
> > Following are my suggestions, out of reading and testing:
> > 1. Blanchard, O. (2012). Social Media ROI: Managing and Measuring Social
> > Media
> > Efforts in your Organization. Pearson: New Delhi. (This book is really
> > good from a practice view)
> > 2. Flynn, N. (2012). The Social Media Handbook. New Delhi: Wiley India.
> > (for social media audit in organizations)
> > 3. Kietzmann, J. H et al., (2011). Social Media? Get
> > Serious! Understanding the functional building
> > blocks of social media. Business Horizons, 54,
> > 241-251
> > 4. Kaplan, A. M. and Hanlein, M. (2010). Users of the
> > world, unite! The challenges and opportunities of
> > social media. Business Horizons, 53, 59-68
> >
> > (above articles are great starting points)
> >
> > 5. This is a nice piece:
> > • Piskorski, M. (2011). Social Strategies
> > that work. Harvard Business Review,
> > Nov., 117-122.
> >
> > All ecommerce text books have a chapter on Social media as well.
> >
> > Best of luck!
> >
> > Regards,
> > Vignesh.
> >
> >
> >
> > W:http://web.iitd.ac.in/~vignes/
> > _______________________________________
> > P. VIGNESWARA ILAVARASAN, PhD
> > Dept. of Management Studies
> > Indian Institute of Technology Delhi
> > Hauz Khas, New Delhi 110016 India
> > M:+91 9910230407; O: +91 11 2659 1174; H: +91 11 2659 1936.
> > E: vignes at iitd.ac.in  W:http://web.iitd.ac.in/~vignes/
> >
> >
> > On Tue, Jan 7, 2014 at 4:02 AM, Burcu Bakioglu <bbakiogl at gmail.com>
> wrote:
> >
> >> Hi all,
> >> Looks like I'll be leading an independent study on social media with one
> >> of
> >> my students. I have a good amount of books on the topic but I just
> wanted
> >> to inquire which ones you know have worked out best in your classes.
> This
> >> particular student is also interested in learning about the practical
> end
> >> of social media. Kind of like a "best practices" book. Or even the
> >> industry
> >> end of social media... Again, have some things that addresses the latter
> >> question, but want to know which books you would recommend.
> >>
> >> Any takers?
> >>
> >> Thank you in advance :)
> >>
> >> --
> >> Thanks,
> >>
> >> Burcu S. Bakioglu, Ph.D.
> >> Postdoctoral Fellow in New Media
> >> Lawrence University
> >>
> >> http://www.palefirer.com
> >>
> >> -- "There is nothing more frightening than a clown after midnight." Lon
> >> Chaney
> >> _______________________________________________
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> >>
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> >> http://www.aoir.org/
> >>
> >
> >
>
>
> --
> Thanks,
>
> Burcu S. Bakioglu, Ph.D.
> Postdoctoral Fellow in New Media
> Lawrence University
>
> http://www.palefirer.com
>
> -- "There is nothing more frightening than a clown after midnight." Lon
> Chaney
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